A ROG Rampage III Black Edition motherboard with a Bigfoot Networks powered Killer E2100 Network controller and a fully loaded gaming rig - mouth watering fare for gamers and enthusiasts from Asus.
Lol...it is an ASUS / ROG -black and red color theme, we've seen it many times...rampage,crosshair,maximus etc.... It's nothing like Sapphire "PURE WHITE". Asus didn't name it pure black. The "Black Edition" is because of the Black edition NIC / Xonar card that is bundled with the Mobo.
But if it makes you happy they did change the PCIE slots from red to black