ASRock officially reveals their Z390 Taichi and Z390 Phantom Gaming 9 motherboards

I've been reading some v positive stuff about the high end ASRock boards lately. Any of you chaps used them? What are they like?

Also.. Can someone clear up why my brain keeps telling me ASRock are the poor man's ASUS. even as far as the name? What's their story?
 
Also.. Can someone clear up why my brain keeps telling me ASRock are the poor man's ASUS. even as far as the name? What's their story?

Because it's partly true:

Wikipedia said:
ASRock was originally spun off from Asus in 2002 in order to compete with companies like Foxconn for the commodity OEM market. Since then, ASRock has also gained momentum in the DIY sector and plans for moving the company upstream began in 2007 following a successful IPO on the Taiwan Stock Exchange. In 2010 it became part of Pegatron. Asrock currently produces consumer, server, workstation and HTPC motherboards.
 
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