AMD's Lisa Su confirms that Navi will launch in Q3

It still baffles me that sub-£600 is considered mid-range these days. Wasn't so long ago that'd get you a top of the range card, not including Titans of course.

The thing is, I got my Vega 56 for just shy of £400. If a Navi card comes out that surpasses the Vega 64 I'd be tempted to upgrade, but only if it doesn't cost any more than my current card did.
 
Previously, mid-range GPUs where $200, now they seem to be $400, and mid-high range $500-600. If they want to compete in price-performance ratio, they ought to release a Vega 64 equivalent for £275, and a substantially more powerful GPU than Vega 64, which is £320 now, perhaps £350 Navi GPU that sits between RTX 2070 and RTX 2080.
 
I find this quite worrying. Firstly they are saying that they can't take on Nvidia (which I expected) and thus are going to "settle" for the sub $600 market but at the same time they are saying they are going to charge up to $600 for Navi.

Which when it can take on the V64 isn't really good enough, is it?

I bought my Titan XP way back in June of 2017 second hand (it was a month old) for £625. If I went out now with that in my pocket (oddly enough I do have about that much) I can buy..... Wait for it..... Exactly the same level of performance.

Not good when we are about 7 weeks from the 2 year mark of ownership. And what do we have to look forward to? well, more of the same in Q3.

Do you know I was eyeing up ways to waste the £600, but short of buying a 12 core 1920x and motherboard there was absolutely nothing else *for me to buy*. I already had it, or better.

In all of my lifetime I can never remember a time where there was literally no PC parts worth me wasting my money on. I'm still mildly tempted by the 1920x (if it stays at £340) but when I take into account all of the hassle for just a slight boost at lower resolutions it doesn't really make me want to take my PC to bits.
 
To be fair "below Radeon 7 pricing" doesn't automatically mean $100 less. Could be a big gap down to £350 for all we know atm.
 
Last edited:
To be fair "below Radeon 7 pricing" doesn't automatically mean $100 less. Could be a big gap down to £350 for all we know atm.

We need to give you the title/rank of Mr To be fair. Don't think I have ever seen the fluff phrase overused so much hehe :)
 
I use sooooo many fluff phrases I've lost track, tbf is my capital letters and imo is my full stop.
 
A shame.... wanted some top Tier AMD cards for me NOT to look at the 2080ti.... guess I have to keep to my word and wait for the 3xxxti.
 
Last edited by a moderator:
A shame.... wanted some top Tier AMD cards for me NOT to look at the 2080ti.... guess I have to keep to my word and wait for the 3xxxti.

Navi will be a staggered launch. Initially, it will be mid-range but it looks like so-called "big Navi" will come later.
 
To be fair "below Radeon 7 pricing" doesn't automatically mean $100 less. Could be a big gap down to £350 for all we know atm.

I hope so. Thing is what incentive to AMD have? All they need to be is "cheaper enough" and they're OK.

What I mean by cheaper enough is AMD stuff not only has to be cheaper than Intel or Nvidia gear (because the other two have too much mindshare) but they also need to be quite a bit cheaper to snatch back that mindshare. However, selling a GPU for £350 when Nvidia have one for £600 would be a bit stupid. If it were, let's say, £450 then I am sure people would buy it.

Radeon VII is not a great card right now, but that is not stopping AMD pricing it about where it should be. Actually no, I take that back, it costs more than it should but HBM2 innit.

I've no doubt that as DX12 matures more the 7 will become a fantastic card, but just not right now at this moment.

I reckon I can also say that decent ray tracing is probably an entire dev cycle (3-5 yrs) or more away still. It all depends if Sony and MS have dev boxes in the hands of devs yet for their next gen consoles. If not? it'll be 3-5 years after they do.
 
I hope so. Thing is what incentive to AMD have? All they need to be is "cheaper enough" and they're OK.

What I mean by cheaper enough is AMD stuff not only has to be cheaper than Intel or Nvidia gear (because the other two have too much mindshare) but they also need to be quite a bit cheaper to snatch back that mindshare. However, selling a GPU for £350 when Nvidia have one for £600 would be a bit stupid. If it were, let's say, £450 then I am sure people would buy it.

AMD do already have a £600 GPU though, VII which competes with RTX2080, now they need a GPU that competes with the ~£450 RTX2070 favourably, and one that competes with the ~£350 RTX2060 favourably, and the ~£260 1660Ti.

I don't think price matching the cheaper RTX2070's at £450 would do them any good, it's a slim chance they have a card that can compete exhaustively with it I'd say, maybe trade blows but I wouldn't expect Navi to go any further than that. If they have something that still exhaustively outperforms the cut down 2060 maybe they could slot in in between around £400 at the top end and work down from there.

I reckon I can also say that decent ray tracing is probably an entire dev cycle (3-5 yrs) or more away still. It all depends if Sony and MS have dev boxes in the hands of devs yet for their next gen consoles. If not? it'll be 3-5 years after they do.
Sony devs have been working on raytracing within their games for years, Sony & MS usually have rough hardware examples or solid expectations of upcoming consoles about 2 years before their launch(Remember it takes about 18 months to tape out final silicon), but this is kind of irrelevant nowadays, most devs use off the shelf game engines like Unreal or Unity, which do now have full raytracing support. Widespread raytracing should be expected in AAA titles by early next year.
 
Last edited:
Back
Top