AMD Radeon RX 9070 XT to deliver near RTX 4080 performance levels

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AMD Radeon RX 9070 XT to deliver near RTX 4080 performance in games.​


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Read more about AMD's Radeon RX 9070 XT GPU.
 
Quite a difference between the being within 5% of a 4080 and only just matching a 7900 GRE. A 4080-like GPU with 16GB of VRAM at $650, that's a good price-to-performance increase. A 4080 is around £1000-1200. If the 9070 XT is £650, that's competitive enough to 'gain market share where it counts', which would be inline with their intentions.
 
If AMD can swing it then £499 for this would have it flying off shelves and their market share would definitely start going up.
 
Nah better to be greedy and have shelves sagging.

I mean why change a winning formula? /rolls eyes.

AMD will likely do what AMD do, Price the highest end card right next to Nvidia's equivalent and then wonder why they aren't shifting as many units as they thought they would.

I truly hope I'm wrong though as Nvidia becoming a monopoly is good for no one.
 
If AMD can swing it then £499 for this would have it flying off shelves and their market share would definitely start going up.

Do you feel £500 is too grand of an expectation? I mean, it would be incredible, but why would AMD do that when they can sell it for more and still sell just as many? I imagine the price will come in closer to £600 if the performance is at a 4080. That's double the price to performance ratio of Nvidia's, with RT improved and this new FSR 4 that... could actually be decent.
 
Do you feel £500 is too grand of an expectation? I mean, it would be incredible, but why would AMD do that when they can sell it for more and still sell just as many? I imagine the price will come in closer to £600 if the performance is at a 4080. That's double the price to performance ratio of Nvidia's, with RT improved and this new FSR 4 that... could actually be decent.

Considering AMD just lost even more dGPU market share I think AMD need to price low to entice people over to their products. Nvidia has the majority of the markets mindshare and that is something very difficult to over come.
 
Considering AMD just lost even more dGPU market share I think AMD need to price low to entice people over to their products. Nvidia has the majority of the markets mindshare and that is something very difficult to over come.

But it's risky. Nvidia could just price their cards slightly more expensive and people would buy Nvidia. But at least if AMD charges more, they'll still just as many but have higher profit margins, thus keeping them in the game until they can truly disrupt the market. But maybe that has to start somewhere. Maybe AMD has to take the gamble and be aggressive.
 
This is middle ground silicon. They've already said as much. So 70 series. Any more than £500 denotes a lack in price to performance gains a new gen *should* have. Not the same for the same.

This is supposed to perform between the GRE and XT. So charging more than the GRE = 0 price to performance gain. At all. Even Nvidia barely get away with that and Intel are tearing them a new one in the categories that are same/same as last gen (4060 vs 3060).

Hence why the B580 immediately sold out upon launch.

AMD can do what they like of course and it wouldn't surprise me if they did a dumb and dumber to. I've come to expect nothing less of them now.
 
But it's risky. Nvidia could just price their cards slightly more expensive and people would buy Nvidia. But at least if AMD charges more, they'll still just as many but have higher profit margins, thus keeping them in the game until they can truly disrupt the market. But maybe that has to start somewhere. Maybe AMD has to take the gamble and be aggressive.
I agree it wouldn't make sense for them. Nvidia will just price match and destroy AMD even further. AMD can't afford to sell it for no profit. AIB partners would leave them and AMD OEM cards are meh.
 
They just can't sell it too expensive, raytracing is NOT worth a premium, so selling the same thing as a 7900XTX with slightly better RT for the same current price doesn't move the needle forward, they not gaining any market share now, and this new card won't gain them any either, they need to be aggressive or just give up.
 
They just can't sell it too expensive, raytracing is NOT worth a premium, so selling the same thing as a 7900XTX with slightly better RT for the same current price doesn't move the needle forward, they not gaining any market share now, and this new card won't gain them any either, they need to be aggressive or just give up.

So what does AMD do when they are aggressive and Nvidia calls them on it? Instead of selling 1,000,000 GPU's at £600, they've now sold 1,000,001 at £500. They've lost a huge sum of money for no reason other than us gamers want them to risk a huge portion of revenue for them just so we can get the GPU we want. If Nvidia DON'T call them on it and are happy to allow AMD to take market share, sure. Nvidia can afford to take the loss and AMD will sell 2,000,000 at £500 and gain market share and mindshare. But do you really believe Nvidia are going to do that? I don't. So you essentially want AMD to just quit making GPU's or make rash decisions for no other reason than, effectively, 'go hard or go broke'.
 
They just can't sell it too expensive, raytracing is NOT worth a premium, so selling the same thing as a 7900XTX with slightly better RT for the same current price doesn't move the needle forward, they not gaining any market share now, and this new card won't gain them any either, they need to be aggressive or just give up.

Raytracing was an outright scam. Hear me out.

High end GPU prices more than doubled. For what? ray tracing. Yeah, my erse. It was gamers paying for their AI rubbish. And now they have it? lmao, they are done with you.

And that is why I have not, and won't, buy another Nvidia GPU again and also why I own 3 AMD ones. Because I couldn't give a Thomas Tit about "ray tracing". It's crap.

BTW the 7900XT was as quick as a 4080 without RT too. So it looks like this is going to be around the same as that. So why should it cost more than £500 then? given it is a mid range cut down version of that?

Like I said before, you need to offer something price to perf on a new gen. Not just stagnate the pricing so people pay the same for basically less.

This will go on until Intel make higher end cards. Then it will all change. But right now? AMD are just doing what Intel did when Ryzen was on the horizon and it will end about as well for RTG if they carry on with it.
 
Raytracing was an outright scam. Hear me out.

High end GPU prices more than doubled. For what? ray tracing. Yeah, my erse. It was gamers paying for their AI rubbish. And now they have it? lmao, they are done with you.

And that is why I have not, and won't, buy another Nvidia GPU again and also why I own 3 AMD ones. Because I couldn't give a Thomas Tit about "ray tracing". It's crap.

BTW the 7900XT was as quick as a 4080 without RT too. So it looks like this is going to be around the same as that. So why should it cost more than £500 then? given it is a mid range cut down version of that?

Like I said before, you need to offer something price to perf on a new gen. Not just stagnate the pricing so people pay the same for basically less.

This will go on until Intel make higher end cards. Then it will all change. But right now? AMD are just doing what Intel did when Ryzen was on the horizon and it will end about as well for RTG if they carry on with it.

I don't know whether you're being hyperbolic, but RT is 100% what I (and pretty much everyone) see as the future of graphics, and the future has to begin somewhere. Changes to game engines and GPUs have to come gradually. We can't just keep sailing in the Raster world for years, slowly building up data and designs of RT and path tracing, to a point when it can be unleashed on the world in one perfectly convenient swoosh.
 
I don't know whether you're being hyperbolic, but RT is 100% what I (and pretty much everyone) see as the future of graphics, and the future has to begin somewhere. Changes to game engines and GPUs have to come gradually. We can't just keep sailing in the Raster world for years, slowly building up data and designs of RT and path tracing, to a point when it can be unleashed on the world in one perfectly convenient swoosh.

I don't and never will care about graphics. I care about good games, something we have far too few of given most have been turned into wallet breaking rubbish and pay to win.

Example? TLOU. It looked more than good enough to me. RT just adds grain, and murders performance. It can take a short walk off a large cliff.

But yes, I digress. RT? was never about RT. At all. It was about Nvidia developing AI hardware whilst gamers paid for it and then turning their back on said gamers and continuing to bum them dry for gaming GPUs. Those £1400 2080tis were paving the way for them to make AI GPUs.

Games don't need RTX. They need to be good. That is the first problem that needs addressing. Besides, there are no killer app PC only games any more and there never will be. Meaning they are being mainly developed for consoles and thus poorly optimised for PCs any way. It is just a tacked on afterthought.
 
BTW thought of the day.

If Nvidia cared one jot about gamers and gaming they would not have burned their bridges with Samsung, and would have continued making lower cost GPUs for gaming based on Samsung dies. All they ever cared about was AI. And they now have it.

YOU paid for all of the leg work and experimentation. So did I, like a mug. As soon as they got it they f-ed us off like a ginger slapper. Tell me, when was the last time Nvidia talked about RT? or gaming? lmao. 30 series. When we still sort of mattered.

If AI continues to succeed we are going to need Intel badly. Their tech is way better at RT than AMD's pound for pound.
 
Raytracing was an outright scam. Hear me out.

High end GPU prices more than doubled. For what? ray tracing. Yeah, my erse. It was gamers paying for their AI rubbish. And now they have it? lmao, they are done with you.

And that is why I have not, and won't, buy another Nvidia GPU again and also why I own 3 AMD ones. Because I couldn't give a Thomas Tit about "ray tracing". It's crap.

BTW the 7900XT was as quick as a 4080 without RT too. So it looks like this is going to be around the same as that. So why should it cost more than £500 then? given it is a mid range cut down version of that?

Like I said before, you need to offer something price to perf on a new gen. Not just stagnate the pricing so people pay the same for basically less.

This will go on until Intel make higher end cards. Then it will all change. But right now? AMD are just doing what Intel did when Ryzen was on the horizon and it will end about as well for RTG if they carry on with it.
Agreed ATM RT is a load of old cobblers and so's all the upscaling they keep waffling on about, upscaling is nothing more than a smoothing technology which adds lots of latency, yet they're charging us more for this shite, but so many people fall for the hype and BS, and unfortunately all companies are on the upscaling BS! Just give me more raster performance and whatever RT you have BUT don't upsell due to the RT, until it's actually viable.
 
I don't and never will care about graphics. I care about good games, something we have far too few of given most have been turned into wallet breaking rubbish and pay to win.

Example? TLOU. It looked more than good enough to me. RT just adds grain, and murders performance. It can take a short walk off a large cliff.

But yes, I digress. RT? was never about RT. At all. It was about Nvidia developing AI hardware whilst gamers paid for it and then turning their back on said gamers and continuing to bum them dry for gaming GPUs. Those £1400 2080tis were paving the way for them to make AI GPUs.

Games don't need RTX. They need to be good. That is the first problem that needs addressing. Besides, there are no killer app PC only games any more and there never will be. Meaning they are being mainly developed for consoles and thus poorly optimised for PCs any way. It is just a tacked on afterthought.

These are not mutually exclusive. There are games with RT that are great. Addressing RT and path tracing is a separate issue to the poor quality games we've had recently. It sounds like you're correlating RT with bad game design. Correlation is not causation... blah blah blah.

The lack of PC-only games is again nothing to do with RT or path tracing.

I don't understand why Nvidia releasing the 2080Ti disabled gamers. They had a choice not to buy the GPU, and most didn't. Those that did chose to. I know you're all for this idea that people are sheep and can't think for themselves, but that is objectively false. People can be persuaded and lied to and all of this, but they still have free will and can still 'vote with their wallet' and use what is essentially the most complex organise in the known universe. I've chosen not to buy a GPU since 2016 because nothing has interested me. Your argument that gamers who wanted a fast GPU didn't have a choice, that they were forced to be early adopters of an infant-like technology, is all based on the idea that people can't make decisions. They can. And they did. They didn't buy the 4080. What happened? The 4080 Super and a $200 price drop.

BTW thought of the day.

If Nvidia cared one jot about gamers and gaming they would not have burned their bridges with Samsung, and would have continued making lower cost GPUs for gaming based on Samsung dies. All they ever cared about was AI. And they now have it.

YOU paid for all of the leg work and experimentation. So did I, like a mug. As soon as they got it they f-ed us off like a ginger slapper. Tell me, when was the last time Nvidia talked about RT? or gaming? lmao. 30 series. When we still sort of mattered.

If AI continues to succeed we are going to need Intel badly. Their tech is way better at RT than AMD's pound for pound.

Nvidia are still talking about RT. It's still a huge selling point. I don't image the 5000 series will be any different. Just because Nvidia are focused MORE on AI does not mean they stopped caring about RT. And Nvidia have not stopped caring about gaming. They just care more about AI because it's more profitable. This is a unique situation where a product originally designed for gaming has become highly profitable for something else. The same thing happened with mining.

If dragon fruit smeared on our faces everyday restored skin elasticity, everyone would be growing dragon fruit and selling it to soccer moms. But it's still a fruit you can eat. Yeah, it's more expensive now because it's in higher demand, but that's not the farmer's fault. And I don't blame them for selling them at a higher price when they can just so people can continue eating them. It's a nice fruit, but I can eat other fruit instead. Again, choice. If you didn't care about graphics, you would have done what I did... not bought a new GPU in 8 years.

I agree that we need Intel badly. But they'd do what Nvidia is doing in a heartbeat if they could. They all would. You know this.

And the idea that Samsung and Nvidia should have stayed together just so we can have cheaper GPUs is not necessarily how GPU design works. I think you're oversimplifying what is one of the most complex design processes in the world. Just saying 'Samsung cheap... Nvidia make cheap GPU' is ignoring countless variables that none of us here understand. None of us understand the complexity of silicon manufacturing.
 
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