Hang on a minute.
Two separate news articles with slightly conflicting information.
This slide shows an average of 54fps in 4K ultra with Far Cry 4:
And the other news article has the same Far Cry 4 with an average of 45fps:
This disparity is calling bollocks on at least one set of results, if not both. Okay, the second set of results may not have been at ultra, don't know*. If anyone that has a 980ti, 4k monitor and these games could run the tests to see if the results are similar to the above, that might give some credence, but until then...
Don't get me wrong, I want to believe, I just don't - yet.
*edit - that would make the comparison worse!
Edit no.2: OC3D's own benchmarking of the 980ti shows Far Cry 4 at 4k at an average of 51.4:
Again, don't know if that's at ultra, but if so the second chart posted up there is pure make-believe.
Edit No.3

- comparing these benchmarks is a bit nonsensical because we don't know what the rest of the system was; the cpu, ram motherboard etc, but none the less, would it have created such difference in results?