Am I the only one that is confused by the way AMD try to advertise their products?
I am going to pick on one slide here from the presentation (as I can happily pick holes in all of them). Specifically this one :
Starting from the top, Kudos to AMD. These results are exactly the same as our own testing on BF1 with the 480 vs 1060 using DX12 (And I mean EXACTLY the same as the results in the BF1 performance test).
Now there is no denying that that top graph holds a lot of merit. This is where they should have left it.
Moving on to the 470 vs 1050 Ti and the 460 vs ....... Hold on, a 750 Ti. Yes a 750 Ti, a GPU that has been replaced twice in generations. I don't understand that to start with, why not compare to the 1050, maybe even a 950?
So this got me thinking that maybe they compared to price points. So the 470 costs £190 4GB and £220 8GB (Prices accurate from Scan at time of writing this reply), the 1050 Ti however is set to release at £135 (Unofficial but the best answer I could find before the release).
Understandably, the line up of AMD vs nvidia does somewhat place these cards together. But if you consider that the 470 costs a minimum of £55 more than the 1050 Ti, would it not be fair to say that if you payed that over the 470 you in fact start in the territory of the 1060.
OK, I'm grasping at straws there. But here is the really interesting part. For a 4GB RX 460, you will pay £125. The same price as a 1050 Ti, which according to AMD would be the better card to buy for the 'Biggest game of 2016'.
So, in that case. The 460 is in fact the card to be placed against the 1050 Ti, meaning that the 470 is actually in no mans land between the 1050 Ti and the 1060. Which should be a selling point on its own for AMD, Bang for Buck, the 470 is in a great place for those who can't stretch to the budget of the 1060/480 but want something above the 460/1050 Ti.
TLDR; AMD need to stop making pointless charts that always show them on top by dragging old cards into the mix. Just advertise the unique selling points such as DX12 performance of the 480 and the price to performance ratio of the 470. Forget the 460, if the price leaks are correct for the 1050 Ti, no one will consider the 460 after that.