AMD is rumoured to be creating a new GPU micro-architecture
- Thread starter WYP
- Start date
WYP
News Guru
Well, if they are planning something new for 2019, it would need to have started development long before now, with the formation of RTG acting as the perfect time to start.
What needs to be remembered is how long it takes to create something new, with the time between Bulldozer and Zen being a prime example of how long it takes for a new microarchitecture to be created.
Right now AMD has confirmed that the design work on Zen 2 is finished, with the product being around a year from release, showcasing how long it then takes to manufacture a big/complex product like a high power CPU or GPU.
Dicehunter
Resident Newb
CPU wise AMD are golden, Ryzen is brilliant, But they need a killer GPU, Even if the majority of their customers only buy their mid range cards they need a monster GPU as a crowning piece as more often than not I've noticed, People tend to judge a company by their halo products.
Dicehunter
Resident Newb
They do for the status and to win some mindshare from Nvidia, Even if all they mainly sell is a really good mid range that overclocks like crazy, A lot of people judge a company based on their halo product.
I've seen it a lot on forums and even more importantly when I worked in places like Dixons and at PCWorld I would hear people very often say "Nvidia have the best top end card so go with whatever they have", Main phrase there "whatever they have" because the halo product set the tone.
They don't even need to sell a lot of their halo product, So long as it's known about as it will influence the sales of the rest of the lineup, Again this is through my own experience in sales at Dixons and PCWorld.
AFAIK PCWorld and Dixons are now under the same umbrella, The same as Currys, But at the time I worked at 2 different places.
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RobM
Active member
My experience of PC world was that staff new little about the products they were selling, I no longer visit other than for a look about if the wifes in clothes shops.
You must have been an exception to the rule of clueless staff and I fully agree that AMD need a card that will beat the 1080Ti in order to get any mind-share from nVidia
Dicehunter
Resident Newb
There was me and maybe 1 other man who knew anything real about PC's, Everyone else was clueless but they all knew 1 thing about computers, Nvidia has the highest performing cards, Also the most expensive, So those would get pushed onto customers the most, AMD sales were extremely low even though we stocked AMD powered rigs, Both CPU and GPU.
AlienALX
Well-known member
They don't stand a snowflake's chance in hell of ever producing another product that will compete with Nvidia at the high end. They just can't, because they don't have Nvidia's money nor success. The best we can hope for is reasonably priced overclockable mid range cards.
Look what happened the last two times they tried to compete with Nvidia. Fury X (sniggers) V 980Ti and Vega 64 VS Titan XP. It was a horror show both times.
It is high time they dropped the kitchen sink Fermi arch and moved onto something that actually responds to high frequency.
Look what happened the last two times they tried to compete with Nvidia. Fury X (sniggers) V 980Ti and Vega 64 VS Titan XP. It was a horror show both times.
It is high time they dropped the kitchen sink Fermi arch and moved onto something that actually responds to high frequency.
RobM
Active member
and Even the titan was not their top card
Dicehunter
Resident Newb
Oh I fully agree but sadly that's why they will never win back a substantial amount of mindshare from Nvidia, No real halo products.
AlienALX
Well-known member
They will never win mindshare from Nvidia. Ever. They've broken the rules a few times by completely outclassing Nvidia and what happened? bugger all.
Ignoring Fermi for now (because ATI had the 5000 series out six months before Nvidia) let's look at the last time ATI kicked Nvidia's arse.
Let's see, you had two choices. 5870 or GTX 280. The 5870 was so much better it wasn't even funny. All yours for £350. What happened? the GTX 260 outsold all of them. That is the kind of brain washed audience Nvidia sell to.
It's the same with Intel. The P4 and netburst should literally have spelled the end for Intel. They were f*****g awful, AWFUL cpus. Hot, power hungry and slow. Then they needed very expensive RDRAM and CRIMMS because you could not leave slots empty and so on. Yet they still outsold AMD.
At the top end brain wash area of the market AMD/ATI/GOD could not compete with Nvidia even if they were 50% faster.
Thus, AMD need to concentrate on the arena that they have forged for themselves, the mid - low end. That is how they stayed alive with Piledriver.
NeverBackDown
AMD Enthusiast
Halo products create the illusional of something great. But it's not designed to sell, only to sell the lower end cards. AMD hasn't had that anyway and so many people are Nvidia fanboys it's basically a lost cause.. but they need to be competitive otherwise they are losing a massive amount of there business.
sheroo
New member
Yep I remember those... Don't know if I should own up to it, but I have an ancient Dell in the loft that featured that short lived tech...
AlienALX
Well-known member
I got stuck on it for 4 years !
When I used to do design work for an emulator my PC packed up. It was old e. Any way, a dear friend of mine says go and buy yourself a new PC and I will pay for it. So I found a dual P3 Xeon board from a SGI 550 (silicon graphics, their first Intel rig) with two Xeons (866 P3) and a PSU for $300. My friend paid for it, then it came and I realised it needed RDRAM. I bought a blue Chieftec Dragon (VB will remember it) and 128mb of ram. Nowhere near enough. Some of the images I was editing were 700mb.. Any way, I could never afford more ram for it, so I just had to make do FFS.
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