It could be like that just to compete though. The RX 580 was a hot beast because AMD were overclocking it to stay competitive. If you notched it back a little it was great. When you're at the top-end of gaming GPU's, in my opinion I'd rather throttle the card manually to find the sweet spot of performance-per-watt. Allowing AMD or AIB's to do it means they'll favour whatever is marketable, not what's actually best for the GPU or for every user.