Ever heard of teaser trailers?
When I first saw this I thought it could be a new line of cpus but in retrospect its probably something like an Athlon 750k or something as Core pretty much says 'Basic' in my mind. Again AMD's roadmap doesn't really give any indication about this CPU. Probably FM2+ if it is to do with cpus. AM3+ is really dead, even despite the recent new motherboards.
Then again the enterprise roadmap shows something new 2014/2015 so maybe there is a tiny chance that this could be 100% new.
Good to see AMD's marketing department at it again. GG fellas, I hope that nostalgia is working for you.