WYP
News Guru
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AMD confirms that its Next-Gen RDNA architecture is coming in 2020
- Thread starter WYP
- Start date
AngryGoldfish
Old N Gold
I imagine the 55/56/5700 GPU's will be refreshed in some capacity. Maybe they'll be moved down/up to the 7nm+ architecture and given a clock speed boost to compete with midrange Ampere. Don't know if that'd be financially sound, so they could just refresh them by dropping the prices.
WYP
News Guru
It looks like Tom's Hardware has changed its original article to basically restate what I said regarding what "refresh" means to different people and what it meant in this context.
Paul Alcorn has also deleted a few tweets which he made in response to me when I commented on this topic on Twitter. Fun times. Cool to know that my comments can cause Tom's Hardware to completely rework and article.
Paul Alcorn has also deleted a few tweets which he made in response to me when I commented on this topic on Twitter. Fun times. Cool to know that my comments can cause Tom's Hardware to completely rework and article.
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WYP
News Guru
This is NOT what AMD is doing. AMD needs to push its next-gen RDNA architecture and its features and refreshing today's Navi cards would be a disaster if they bring raytracing to new cards.
Well these days, everything she says becomes a hot topic. So even if you call this a play on words intentional or misinterpretted. You can see the news spreads like wild fire.
Lisa Su is the best thing that has happened to AMD for quite some time. She has a fantastic business mentality, and that is why her refreshed terminology means a great upcoming lineup of products, not rebrands.
Lisa Su is the best thing that has happened to AMD for quite some time. She has a fantastic business mentality, and that is why her refreshed terminology means a great upcoming lineup of products, not rebrands.
WYP
News Guru
It's a new era for AMD. They don't need to be in budget mode anymore, and their renewed profits have paid off most of their debts. The simple fact of the matter was that before now, AMD couldn't afford to make enough new silicon to not re-release/rebrand/refresh products.
Now AMD has enough bank to push thing, and the push for next-gen has helped AMD spend more on its graphics architecture with the help of Microsoft and Sony.
TBH, it would be hard to push today's cards out again if their next architecture promised raytracing and other major enhancements. They need parity with the next-gen console feature set or better.
Yeah, there's a whole raft of patents published years ago that they've essentially already confirmed would see the light of day this year with the consoles, and there's always low hanging fruit for when transistor budgets increase with a new approach/arch, so it's essentially certain this years RDNA2 is at least going to be as large a change as say Pascal->Turing and probably more.
AMD know they have to make gains fast so I think anyone shocked that AMD might do a 1-year cycle just this time, with all the custom design wins they've secured for it, isn't paying attention imo. Yes these things are hard to do and yes they're exponentially more expensive in these time frames, but in many ways the whole department rests on this cycle and set of wins.
Not to say the chips in the 5500 or 5700 will be short lived, there's still a lot of room for them to live on in laptops, OEM designs, Mac's and other non-gaming focused spheres whether that's as rebrands, fab shrink refreshes, or just the same chips. But for gaming focused parts, it doesn't look like they're intending to stick in 2nd place without a fight.
AMD know they have to make gains fast so I think anyone shocked that AMD might do a 1-year cycle just this time, with all the custom design wins they've secured for it, isn't paying attention imo. Yes these things are hard to do and yes they're exponentially more expensive in these time frames, but in many ways the whole department rests on this cycle and set of wins.
Not to say the chips in the 5500 or 5700 will be short lived, there's still a lot of room for them to live on in laptops, OEM designs, Mac's and other non-gaming focused spheres whether that's as rebrands, fab shrink refreshes, or just the same chips. But for gaming focused parts, it doesn't look like they're intending to stick in 2nd place without a fight.
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NeverBackDown
AMD Enthusiast
She has a PhD in Electrical Engineering, so she has a deep understanding of the technology her company is making, giving her an insight that few other CEO's can match, and with her business skills, it's made her a powerful combo and probably one of the few people who could turn AMD around.
Its a rare talent to have such technical background and outstanding business practises like she has. There are many CEO with tech understanding or backgrounds, but they can never balance it as she does. It takes serious talent thats for sure.
Hate to say it, but Mr Ngreedia is the same. Perhaps it runs in the family
Only thing is that Nvidia's greed is what makes them unpopular. You can't fault their tech really. except maybe the 3.5gb memory fiasco
SPS
Moderator
Hate to say it, but Mr Ngreedia is the same. Perhaps it runs in the family
I see what you did there.
ImprovizoR
Well-known member
Remember when seious analysts theorized that AMD would be bankrupt by now?
LOL!
LOL!
g0ggles1994
Active member
Never forget Fermi Woodscrews as wellIts a rare talent to have such technical background and outstanding business practises like she has. There are many CEO with tech understanding or backgrounds, but they can never balance it as she does. It takes serious talent thats for sure.
Hate to say it, but Mr Ngreedia is the same. Perhaps it runs in the family
Only thing is that Nvidia's greed is what makes them unpopular. You can't fault their tech really. except maybe the 3.5gb memory fiasco
Not to go into a political stance and derail the article, but people like Dr Su are exactly the role models for female empowerment girls should be looking up to, not the Kardashians and all that trash.
Well the interesting thing is that it all fell down to the success of Zen. The debts they had at the time, along with the imbalanced market share meant, they could not survive much longer and pretty much, were down to fumes.
Boy did they prove us wrong. I do wonder what would have happened with PS and Xbox had AMD gone under. It's not like you can just switch architecture over to Intel/Nvidia.
Ah well. Im glad they survived. They have pulled Intel down to earth almost with pricing and I can safely say AMD is my go to upgrade next time.
Never forget Fermi Woodscrews as well
Not to go into a political stance and derail the article, but people like Dr Su are exactly the role models for female empowerment girls should be looking up to, not the Kardashians and all that trash.
Agree. While people are entitled to watch what they want. Kardashians really does feel like it dumbs down a nation.
WYP
News Guru
My guess is that somebody would have bought AMD and kept the company alive under new management. They have too much IP to let go to waste and neither Intel or Nvidia could buy them because that would create a monopoly.
A potential candidate in this regard is Samsung, as they have the money and expertise to bring AMD back from an alternative universe bankruptcy.
Another candidate is someone like Microsoft, who would have enough money to buy AMD and could justify it with gaming revenue and potential use of their processors for its servers. Then again, this causes complications with regards to Windows.
It really goes to show how much Zen changed things for AMD.
Samsung were the only runners in saving them. There were rumours of actual talks between the two and I believe they were close to a deal, but it fell through due to IPs and some agreement AMD had in place with Intel, (or maybe it was a deal Samsung had with Intel) either way, it was causing a conflict of interest.
But yes, for all the excuses AMD came up with ref: Zen, they really put their money where their mouth was. Even when they didnt have the money. Absolutely fantastic turn around for them.
But yes, for all the excuses AMD came up with ref: Zen, they really put their money where their mouth was. Even when they didnt have the money
. Absolutely fantastic turn around for them.Didnt they just release a new version?
