AMD confirms GPU strategy shift with Radeon - Market share is now their priority

[WYP]

Market share is now a priority for Radeon, which means they aren't targeting Nvidia's highest-end products.



Read more about AMD's Radeon GPU streategy shift.

 

[NeverBackDown]

Forgive me for thinking this has been there strategy for over a decade already. If this is a "shift" for them then I sure do hope they got something big planned for the inevitable failure. If they don't start matching Nvidia features and create new technologies before Nvidia does nobody will care.

Top end Halo products create desireability. If they can't do that they need to win on the software side so consumers think, "I need this card because I can't live without this feature". They are further behind there than they are on the hardware side. It's probably an even harder goal for them to achieve.

 

[AlienALX]

Forgive me for thinking this has been there strategy for over a decade already. If this is a "shift" for them then I sure do hope they got something big planned for the inevitable failure. If they don't start matching Nvidia features and create new technologies before Nvidia does nobody will care.

Top end Halo products create desireability. If they can't do that they need to win on the software side so consumers think, "I need this card because I can't live without this feature". They are further behind there than they are on the hardware side. It's probably an even harder goal for them to achieve.

The last time they went for marketshare was with the 470, 480 and 570 and 580. As soon as Vega came along they just snuggled up to Nvidia thinking their products had all of the same features.

Raja was their last hope of marketshare, and they showed him the door.

What they need to do now is stop asking dumb prices and get customers back in the door. Then go from there.

If Polaris did not show them they had exactly what customers actually want then they will never learn, ever.

That got them their highest share ever IIRC. Higher than the 5000 series. And they then peed it away making dumb cards with HBM on charging prices no one wanted to pay.

 

[Dicehunter]

If AMD are still in the GPU game in a couple of years it will be a miracle, They don't seem to be able to learn.

 

[ImprovizoR]

AMD's problem is pricing. They can't compete with Nvidia on feature set that consumers want, which means that they have no business selling their products for only a fraction less than Nvidia. Their market share sucks because people can easily save the extra $50 to get an equivalent Nvidia card.

This new "strategy" means that AMD will simply attempt to sell their lower-end GPUs before Nvidia has had the chance to do it. Which Nvidia can counter easily simply by releasing their lower-end cards. It's not like they can't release a 5060 alongside the 5090. They just don't need to.

 

[AngryGoldfish]

I can see why AMD won't charge what their GPU's should cost when they can get away with selling them for slightly less than Nvidia and hoping that enough customers will not care about the massive feature disparity when raw FPS is what counts the most. The chap from KitGuru mentioned this recently on Moore's Law is Dead. If the 9700XT and 9600XT GPU's from RDNA4 come out with little or no competition in terms of raw FPS, they won't charge what they should; they'll charge what they want because it's easier to sell products with higher profit margins but fewer of them. But they still want market share. So, really, they're in a difficult situation. They have to choose, but seemingly they don't want to. They want to go to the beach AND the skate park at the same time. Which is what Nvidia can do, because Nvidia make better products. If AMD really wants market share, they know what they need to do—they just don't want to do it, as previous generations prove. His words definitely say they are willing, but why have they not done it by now? There's always an excuse.