Pretty much all their processors need a major price drop. I know Micro Center have just dropped the price of the 5800X by quite a lot, but AMD themselves need to drop prices of each one of their SKUs, especially the 5600X which was always a little too pricey to begin with anyway. There's no shame in it. If out of pride and arrogance they refuse to do it, I think they will be hurting their image in the long run. Zen3 V-cache will allow higher prices to return, so there's nothing wrong with dropping prices on what they have now and selling as much stock as possible to make way for the newer, faster versions.