BT are selling an Acer CB271HK 27" 3840x2160 4ms Wide 4K UHD IPS DVI LED Monitor for £296.30
http://www.shop.bt.com/products/acer-cb271hk-27--3840x2160-4ms-wide-4k-uhd-ips-dvi-led-monitor-um-hb6ee-018-C5KV.html?ReferrerID=pk00&utm_source=retention+email&utm_medium=email&utm_campaign=email_290816&utm_content=pk00
seems a bargain?
http://www.shop.bt.com/products/acer-cb271hk-27--3840x2160-4ms-wide-4k-uhd-ips-dvi-led-monitor-um-hb6ee-018-C5KV.html?ReferrerID=pk00&utm_source=retention+email&utm_medium=email&utm_campaign=email_290816&utm_content=pk00
seems a bargain?