I can't see it being a serious undercut for practically the same thing, I guess it could be £20-50 cheaper because it has no ROG factor. I don't like how they have imitated the base lighting but then made it look fat and old, if it was just understated but still with some nice materials then they could have poked it a slightly different audience. Who are they aiming for? wealthy gamers who like to upgrade with a £2k+ rig capable of smashing 1440p who like ROG but just don't quite have a few extra moneyz to buy the Swift.
If it is genuinely cheap retailers will respond by adjusting the Swift's pricing so it's good there is some competition emerging. Hopefully they sat down and thought hard and managed to make it slightly better than the Swift, I guess if the base was RGB lit and some other innovative thing it looks like they haven't bothered with, maybe a different glare coating or UI thing... Yeah better hope it's cheap.
JR