Whilst it may look cool, for me at least, the bezel/frame has always served the purpose of protecting the edges of the screen from accidental knocks. The LG C6 OLED we have in our living room has a slim 2mm aluminium bezel/frame, that sits flush around the edges of the panel and the panel itself has about 3/4" of black. It looks great like that, though they could loose 90% of the black in the panel edges and keep the metal bezels and it may look even better. I'd guess the black sections of the panel hide some of the physical connections to the matrix.