US retailer Microcenter reveals RTX 4080 pricing - $1199-$1549

[WYP]

The RTX 4090's MSRP is $1599. The most expensive RTX 4080 models will be $1549.99.



Read more about Nvidia's RTX 4080 US pricing.

 

[Dicehunter]

These prices are disgusting.

 

[dazbobaby]

These prices are disgusting.

In comparison to older cards, even the 10xx series, possible work load capabilities, on the new cards is astounding.
But yeah, so are the prices.


I'd love to see a true breakdown of costs though, there's too many guesstimates out there, and little substance. But how much is profit? How much is cost to manufacture?

 

[AlienALX]

In comparison to older cards, even the 10xx series, possible work load capabilities, on the new cards is astounding.
But yeah, so are the prices.


I'd love to see a true breakdown of costs though, there's too many guesstimates out there, and little substance. But how much is profit? How much is cost to manufacture?

It's not guesstimates. It is proven, because Jen needs to declare it to his share holders. He even does conferences explaining this over video.

Nvidia were making 60% on Pascal and prior GPUs. They are now taking 70%. So that is the cost of the materials and the honking expensive cooler, plus 70%.

They sell "kits" to OEMs. This includes a GPU die, and the VRAM. They do not allow vendors to buy VRAM from Micron or whoever else, so they sell that "kit" @ 70% profit. The OEM then needs to put that on a card, including all of their materials, and still try and make a profit. This is why EVGA left Nvidia. Because Nvidia are slitting their own board partner's throats by selling "Founders editions" at their 70% on the completed card. It is why OEMs can not match Nvidia's pricing, even on a pile of plastic tat.

The rest of the reasons are purely down to cost, and what it costs to make RT capable GPUs. This has been a thing since Turing, and will not change at the high end. It will only get increasingly more expensive to produce those cards.

And that is why AMD -

1. Are not trying to beat the 4090. They could, but they would have to charge £1600 for their GPU and

2. Are switching to "gluing" chiplets together to reduce costs. Nvidia are not having any of that. Maybe because they simply can't, as this is just a bleed through effect of Ryzen's design they are using on their GPUs now.

All of this, IMO, has been a knock on effect of Nvidia failing in other ventures. Things like trying to make CPUs, Android boxes, and etc. And their failure to secure ARM. This means their only income is from GPUs, meaning if they want to keep their share holders happy they need to keep increasing the costs of to make their shares worth owning.

It won't change, and it won't get better only worse. I can not emphasise that more.

 

[ImprovizoR]

Worse for who, though? I know GPU's aren't used only by gamers. But they are a large chunk of Nvidia's customers. And for gamers this is just a thing that enables them to engage in their hobby. For Nvidia it's their entire business model. If gamers aren't able to buy Nvidia's products, they can go to AMD and maybe even Intel in the future. These prices are unsustainable. Nvidia can't honestly expect people to suddenly be able pay more for a GPU than what used to be the price of an entire mid to high-end system just a few years ago.

 

[Gothmoth]

i wrote it before.... but again, i dont know who is buying these GPU´s.

as an engineer and most of my surroundings are upper middle class people with a decent income... i don´t know anyone who bought a 1500+ euro GPU from his own money.
the only people i know with these cards got it paid by their employers.

maybe i am living in a strange bubble and outside my bubble people spend a lot more on gaming hardware. maybe parents buying 2000 euro GPU´s now for their children.


i wonder... does nvidias "game" work?

are people willing to buy 30 series cards because of the stupid 40 series price?


i hear 30 series prices are dropping in the US but they are still too high here (iyam).


i watch prices here in germany at mindfactory, alternate and a few other places.
and imo the 30 series is still stupidly priced. who buys a 1200 euro 3080 TI today?

i could buy a 10GB 3080 from some lesser know brands for around 800 euro.
gigabyte, asus, msi is closer to 900-1000 euro.
but that´s still too much in 2022 with the next generation at the doorstep.

 

[AlienALX]

i wrote it before.... but again, i dont know who is buying these GPU´s.

Just visit sites like OCUK forums and you will see.

I really expected people to finally give Nvidia the middle finger on cards like this, but they are just lapping them up.

I think Nvidia know that they have found the split in society and the inequality between the rich and the poor.

Also RE the comment above "how long can they sustain it?" I simply say - Ask Apple.

Like I-crap these have become the ultimate bragging accessory, and there will never be a shortage of takers.

BTW Gothmoth that is exactly what they are doing now. Good cop, bad cop. Bad cop = 40 series. You want one? then f**k you pay me. Otherwise good cop = 30 series. Quick buy a cheaper GPU whilst you still can.

This was all planned. In fact, it would be stuff of tin hat mythology had Jen not completely admitted what he was going to do in a conference video recently. "Manipulate the market". What he meant was? what I said above. Make the 40 series prices so expensive that you cater to the 1% whilst the other 99% can get f***ed and buy last gen for as high prices as they can get.

 

[Dicehunter]

I wrote it before.... but again, i dont know who is buying these GPU´s.

As an engineer and most of my surroundings are upper middle class people with a decent income... i don´t know anyone who bought a 1500+ euro GPU from his own money.

The only people i know with these cards got it paid by their employers.

From my personal experience most of the people I have seen buying these cards at these prices are either basic income working class people or people on benefits.

Any middle class and higher people I personally know don't spend this type of money on computer parts, This may be different for others but this has been my experience.

 

[AngryGoldfish]

i wrote it before.... but again, i dont know who is buying these GPU´s.

as an engineer and most of my surroundings are upper middle class people with a decent income... i don´t know anyone who bought a 1500+ euro GPU from his own money.
the only people i know with these cards got it paid by their employers.

maybe i am living in a strange bubble and outside my bubble people spend a lot more on gaming hardware. maybe parents buying 2000 euro GPU´s now for their children.


i wonder... does nvidias "game" work?

are people willing to buy 30 series cards because of the stupid 40 series price?


i hear 30 series prices are dropping in the US but they are still too high here (iyam).


i watch prices here in germany at mindfactory, alternate and a few other places.
and imo the 30 series is still stupidly priced. who buys a 1200 euro 3080 TI today?

i could buy a 10GB 3080 from some lesser know brands for around 800 euro.
gigabyte, asus, msi is closer to 900-1000 euro.
but that´s still too much in 2022 with the next generation at the doorstep.

RDNA2 cards have increased in price from German retailers since the mining pop stabilised. I was looking at a 6700 for €445 on Caseking. It's now €490 and out of stock. There are some decent deals happening, but they're few and far between. There's some good deals on a 6800, and the 6650XT is pretty damn decent right now too. But the 6700XT is terrible value. You can buy an ASUS TUF 6800 for €600 or an MSI 6700XT Gaming X (weaker/smaller cooler) for €550. The 6800 is way faster than a 6700XT. I don't know whether it's because the 6800 was not popular, but it's the best deal right now on Caseking.

 

[AlienALX]

RDNA2 cards have increased in price from German retailers since the mining pop stabilised. I was looking at a 6700 for €445 on Caseking. It's now €490 and out of stock. There are some decent deals happening, but they're few and far between. There's some good deals on a 6800, and the 6650XT is pretty damn decent right now too. But the 6700XT is terrible value. You can buy an ASUS TUF 6800 for €600 or an MSI 6700XT Gaming X (weaker/smaller cooler) for €550. The 6800 is way faster than a 6700XT. I don't know whether it's because the 6800 was not popular, but it's the best deal right now on Caseking.

It has been a roller coaster here too though tbh.

They dropped down really cheap about 6 months ago. That was when I grabbed my 6800XT for £729. Within a week they had shot up again. It has only been over the past two weeks or so that AMD cards have tanked. Which is awesome for every one.

OCUK are now doing the Asrock 6900XT for £649. With £100 worth of good games.

With no sub £700 card even announced, and them likely being slower than the 6900XT that is pretty epic tbh.

The Nvidia went down very shortly. My mate snagged a 3080 12gb TUF for £720 on CCL with a discount code. Shortly after they went back up and haven't budged since. Actually that may have even been a Strix card. IDR.

There is no point in Nvidia budging them either, because the 40 series release was not much more than a gesture for the shareholders because they had to, rather than through choice. That is also a part of why the 40 series pricing is absolutely insane, because they don't even really want you to buy them now. They want the 30 series stock gone. And that is fully their intention.

Hence why the 4080 12gb IMO was nothing but a paper launch. That was then cancelled, and has now been renamed, but still hasn't been launched and probably won't be any time soon. And if they are? the 4070ti as it is now known will represent absolutely stinking value for money just like the 4090 before it.

TBH I couldn't give AF what Nvidia do now. Within a week I will only be running one, and if I ever need to replace the 2080Ti Kingpin because it broke and EVGA can't replace it it most certainly effing won't be with an Nvidia card.

AMD cards are just too bargainous right now, unless you have no life and nothing else.

 

[AngryGoldfish]

It has been a roller coaster here too though tbh.

They dropped down really cheap about 6 months ago. That was when I grabbed my 6800XT for £729. Within a week they had shot up again. It has only been over the past two weeks or so that AMD cards have tanked. Which is awesome for every one.

OCUK are now doing the Asrock 6900XT for £649. With £100 worth of good games.

With no sub £700 card even announced, and them likely being slower than the 6900XT that is pretty epic tbh.

The Nvidia went down very shortly. My mate snagged a 3080 12gb TUF for £720 on CCL with a discount code. Shortly after they went back up and haven't budged since. Actually that may have even been a Strix card. IDR.

There is no point in Nvidia budging them either, because the 40 series release was not much more than a gesture for the shareholders because they had to, rather than through choice. That is also a part of why the 40 series pricing is absolutely insane, because they don't even really want you to buy them now. They want the 30 series stock gone. And that is fully their intention.

Hence why the 4080 12gb IMO was nothing but a paper launch. That was then cancelled, and has now been renamed, but still hasn't been launched and probably won't be any time soon. And if they are? the 4070ti as it is now known will represent absolutely stinking value for money just like the 4090 before it.

TBH I couldn't give AF what Nvidia do now. Within a week I will only be running one, and if I ever need to replace the 2080Ti Kingpin because it broke and EVGA can't replace it it most certainly effing won't be with an Nvidia card.

AMD cards are just too bargainous right now, unless you have no life and nothing else.

That guy on eBay you linked, his prices have gone up too. They're now £370. Even in the last couple of hours, he's increased the PowerColor one.

I find it frustrating dealing with prices that fluctuate so much. It makes decision-making more difficult than it should be. First world problem.

 

[AlienALX]

Huh, so he has !

Maybe he realised when they were flying out the door that they were too cheap.

 

[dazbobaby]

@AlienALX

Nvidia were making 60% on Pascal and prior GPUs. They are now taking 70%. So that is the cost of the materials and the honking expensive cooler, plus 70%.

That's frightening.

 

[Bagpuss]

Just visit sites like OCUK forums and you will see.

I really expected people to finally give Nvidia the middle finger on cards like this, but they are just lapping them up.

I have genuinely come to loathe many of the FOMO suckers on that forum...Many of them take great delight in throwing money down the drain for no other reason than they can and for flex posting, e-peen approval from their fellow idiots.

 

[AlienALX]

I have genuinely come to loathe many of the FOMO suckers on that forum...Many of them take great delight in throwing money down the drain for no other reason than they can and for flex posting, e-peen approval from their fellow idiots.

Yeah that is pretty much why people are buying them. Well scrap that, it totally is why they are buying them. Same bunch who went 3090, 3090ti and now 4090.

Sadly though those are the sort buying it, hence why I said go and look there. And, those types totally outweigh the gamers.

The best thread on there atm? the 6900XT Asrock for £649 with £100 worth of actually good games. At least AMD are doing the decent thing now they have done milking the teets.

But yeah, like all popular things PC gaming becomes all about bragging and stupidity, rather than actual gaming. They spend more time tossing off on the forum than actually playing games.

Inevitably it will die out again at some point. It always does. That is when those types move onto something else and it gets cheaper again.

 

[Dicehunter]

Yeah that is pretty much why people are buying them. Well scrap that, it totally is why they are buying them. Same bunch who went 3090, 3090ti and now 4090.

Sadly though those are the sort buying it, hence why I said go and look there. And, those types totally outweigh the gamers.

The best thread on there atm? the 6900XT Asrock for £649 with £100 worth of actually good games. At least AMD are doing the decent thing now they have done milking the teets.

But yeah, like all popular things PC gaming becomes all about bragging and stupidity, rather than actual gaming. They spend more time tossing off on the forum than actually playing games.

Inevitably it will die out again at some point. It always does. That is when those types move onto something else and it gets cheaper again.

Sad how true all of this is, Down to a T.

I've been a member of the OUK forums for a couple years longer than I have been on OC3D and it's filled with willy wavers, I know I tend to buy expensive GPU's but gaming is actually a big part of my life... this lot however take the cake and hardly ever actually use their GPU's to game, They just argue like old wash women -

"Look how much I spent on this GPU that I don't actually use for gaming but instead have pointless drawn out arguments with the same people again and again and again over pointless metrics."