One of two things will happen but the end result will be the same..
1. The tech is great but they have terrible marketing, the product fails to mkae any inroads and are forced into a buyout by one of the US giants, who go on to make all the money from it.
2. The tech is great and it's a huge success, at which point the British management want to cash in and so agree to a buy out by one of the US giants, and another home grown tech start up disappears into corporate America, who make all the money from it.
..:rolleyes2:
