I'd still like an explanation about why I'm expected to have to purchase this for a 2nd time, in order to play it through Steam...Is it really expecting too much for any EA game you've purchased on Origin to be unlocked in Steam,ffs.
EDIT:
..and by 'play it through Steam' I don't simply mean adding my Origin install of the game to my Steam game list, That is not the same thing at all, as running it natively through a Steam installation of the game.