The Titan Z is NOT cancelled - Confirmed by Nvidia's CEO

[WYP]

Contrary to several reports that Nvidia's dual GPU monster, the Titan Z, has been cancelled is now proven to be false.

Nvidia CEO Jen-Hsun Huang, in an interview with cnet, has said that these rumors were just "sillyness" and that the Titan Z is still on track for release.

All information Huang provided in this interview is quoted below.

In other gaming topics, there are reports you killed or delayed Titan Z, your new high-end GPU.

Huang: No, no, that's silliness.

So it's still on time?

Huang: Yeah.

$3,000 is a lot of money for a GPU. What do you do to make sure that for someone who buys it, it's not irrelevant two or three years down the road?

Huang: In fact, most of the customers that buy Titan Zs buy it every year.

Do you anticipate that happening even with the $3,000 pricing?

Huang: Yeah. And the reason for that is the people who buy Titans and Titan Zs have an insatiable need for computing capability, graphics computing capability. So either they got tired of using just a 1,080p monitor and they just bought a 4K. My Titan all of a sudden's not enough. For a 4K monitor, a $3,000 to $5,000 monitor, I need something bigger to drive it. So that's Titan Z.

So I guess the Titan Z is for those that spent $5000 on a 4K monitor and needs to upgrade from the single Titan they already own?

Don't get me wrong, if you to spend $5000 on a 4K monitor and then require one of the two single GPUs that can run that resolution the Titan Z certainly is a choice here.

Firstly 4K is rapidly dropping in price, with many 60Hz 4K panels currently costing under £1000, secondly the Titan owner could just buy a second Titan for very similar performance for $1000, not $3000. Even then AMD's R9 295X2 is available for those who just want a single card (if you have space for the 120mm radiator).

The only option where the Titan Z is even valid is the users with an "need for computing capability, graphics computing capability", particularly when double precision compute is required and when a more professional Quadro or Tesla card is not an option.

As for when the Titan Z is coming, we can only speculate but it is coming.

As always thanks for reading and please post your thoughts and feelings below.

Source - cnet

 

[barnsley]

$3,000 is a lot of money for a GPU. What do you do to make sure that for someone who buys it, it's not irrelevant two or three years down the road?

Huang: In fact, most of the customers that buy Titan Zs buy it every year.

Thats why Nvidia get away with the pricing. They have those types of people.

 

[WYP]

Thats why Nvidia get away with the pricing. They have those types of people.

Pretty much, but at this price point they might as well call it the MARS and only allow ASUS to make it.

This card almost costs as much as my years Tuition fees, or more than this years rent for that matter. INSAAAAAAAAAAAANE!

 

[barnsley]

Pretty much, but at this price point they might as well call it the MARS and only allow ASUS to make it.

This card almost costs as much as my years Tuition fees, or this years rent for that matter. INSAAAAAAAAAAAANE!

Its worth twice as much as my car and costs as much as both of my new rigs are going to cost .

Asus would sell it for less I think tbh. Even if it was 100% ROG.

 

[Dicehunter]

Seriously man my nuts shot back inside me for some serious turtle action when Nvidia announced the price of this card.

Who ever buys this card is either dumb, blind OR dumb and blind , You could get 2 x Titan Blacks for 2/3 the price of the Titan Z and still have the same or maybe even better performance.

The world has gone a little screwy.

 

[Tripp]

seriously man my nuts shot back inside me for some serious turtle action when nvidia announced the price of this card.

bahahahahahahahaha :')

 

[Dicehunter]

bahahahahahahahaha :')

That's the exact sound I was making when it happened !

 

[RizeAllard]

This Titan Z cannot be as good as the price tag is. For $3000 you can buy a R9 295X2 and a 4k Samsung monitor. I think they gone mad with this card....

 

[notcool]

Ah good we can look forward to TTL testing this then

 

[roelst]

There has to be something special about this card that they didnt anounce yet. It cant be true that such a card costs twice as much as two titans, but with less performance.

 

[Davidthewin]

But people aren't spending £3-5,000 on 4k monitors any more, they're spending a third or even less than that.
And as for

In fact, most of the customers that buy Titan Zs buy it every year.

Every single person who buys a Titan Z buys one every year because no one has bought a Titan Z yet so the implication "Buy a Titan Z" => "Buy a Titan Z every year" is trivially true.
I know that's being pedantic but that really could have been worded better.

 

[SuB]

But people aren't spending £3-5,000 on 4k monitors any more, they're spending a third or even less than that.
And as for

Every single person who buys a Titan Z buys one every year because no one has bought a Titan Z yet so the implication "Buy a Titan Z" => "Buy a Titan Z every year" is trivially true.
I know that's being pedantic but that really could have been worded better.

indeed, i just pre-ordered one for £599.99

 

[Meladath]

Nvidia's ass is just turtling right now because their business tactics worked with the Titan because of how stupid people are, it wasn't as incredibly expensive as this and was actually the best at the time.

They tried the same stupid trick again (lets charge whatever we want because we have dumb fanboys who will always buy our most expensive stuff regardless of performance because they have more money than sense), but this time AMD' has released a better card for half the price, whereas the titan was faster than the 7970 at the time, albeit, was again twice, if not over twice the price.

Then again, the fanboys will still buy it regardless, so not sure why that is a valid reason. Oh right, nvidia can't possibly look worse/slower than "clearly inferior and cheaper" AMD. There is no way they will release the Titan Z that is slower than the R9 295X2, but no idea when they will do that with the cooler it has in comparison to the CLC the R9 295X2 has. Maybe if they bin the 99th percentile cores.

 

[Vicey]

I used to always buy NVIDIA's high end GPU's like the 6800 Ultra, 8800 GTX, GTX 480. But in my opinion their high end cards have priced themselves out of the market now.

Titan, Titan Black, Titan Z. These are their highest end GPU's with every core activated the same situation we would of had with the GTX 280, 8800 GTX, GTX 580 but they are charging way over the odds.

Even the GTX 780 Ti is like twice the money I paid for my GTX 480 in Sep 2010. I know that was almost four years ago but even so the cards prices have far exceeded inflation. The price has gone up 94% while inflation only went up 9.2% since Sep 2010 to now.

And this is just a comparison between the GTX 480 and the GTX 780 Ti, if we included Titan Black that's an inflation rate of 125%

Crazy.

 

[Dicehunter]

I used to always buy NVIDIA's high end GPU's like the 6800 Ultra, 8800 GTX, GTX 480. But in my opinion their high end cards have priced themselves out of the market now.

Titan, Titan Black, Titan Z. These are their highest end GPU's with every core activated the same situation we would of had with the GTX 280, 8800 GTX, GTX 580 but they are charging way over the odds.

Even the GTX 780 Ti is like twice the money I paid for my GTX 480 in Sep 2010. I know that was almost four years ago but even so the cards prices have far exceeded inflation. The price has gone up 94% while inflation only went up 9.2% since Sep 2010 to now.

And this is just a comparison between the GTX 480 and the GTX 780 Ti, if we included Titan Black that's an inflation rate of 125%

Crazy.

Well put, Sadly people keep buying them and because of that Nvidia keep putting prices up and up, If people voted with their wallets and bought AMD, Nvidia would put prices down to a more normal number instead of just plain greed.

 

[Vicey]

Well put, Sadly people keep buying them and because of that Nvidia keep putting prices up and up, If people voted with their wallets and bought AMD, Nvidia would put prices down to a more normal number instead of just plain greed.

Just for comparison purposes. In september 2010 I paid £660 for two GTX 480's from Scan.co.uk - Last year I paid £1050 (!!) for two GTX 780's

Next time I'm buying AMD. Simple as that. The prices have become an issue I'm not willing to keep spending a grand on graphics each time I upgrade. I can get AMD 290X's for £359 each. I always put a waterblock on them anyway so it's all the same to me at the end of the day.

 

[KING_OF_SAND]

Silliness is charging $1000 more than getting 2 titan cards separate. I'm with some others, Nvidia is really starting to piss me off. They are getting to high and mighty and price per performance is getting worse and worse for Nvidia.

 

[Kaapstad]

Silliness is charging $1000 more than getting 2 titan cards separate. I'm with some others, Nvidia is really starting to piss me off. They are getting to high and mighty and price per performance is getting worse and worse for Nvidia.

+1

Nobody is going to buy a Titan Z not even for the compute side of things.

 

[Zoot]

Even the GTX 780 Ti is like twice the money I paid for my GTX 480 in Sep 2010. I know that was almost four years ago but even so the cards prices have far exceeded inflation. The price has gone up 94% while inflation only went up 9.2% since Sep 2010 to now.

And this is just a comparison between the GTX 480 and the GTX 780 Ti, if we included Titan Black that's an inflation rate of 125%

Crazy.

That 125% figure probably isn't that crazy when you consider the amount of money printing that has been going on with all the major central banks of the world. Also according to Nvidia themselves, their wafer prices have just been heading higher and higher.

Although in general I agree, I don't think I'll be buying a flagship GPU again like what I did with my 780, given it was the most expensive graphics card I've ever bought, that and the R9 290 I bought before it and later sold. Both were just such a waste of money given I don't really *need* the performance. I reckon, it'll be cards like the R9 280X or GTX 770 from now on for me.

As for the Titan Z, personally I'm not really bothered about what happens with it since I'd never buy it anyway. Same goes with the R9 295X2.

 

[MacLeod]

Nvidia has always been a little too big for their britches with prices. When the GTX 600's came out, prices on the 500's ddidn't really go down. The GTX 580 was more expensive than the 680 for a while! Same with the 700's. My card was still $400 several months after the $400 GTX 770 came out LOL! They're still my preferred brand but I've had a few AMD/ATI cards before and don't have that much brand loyalty to pass up some great prices. The R9 290 is a great example. Costs $400 but rivals the $550 GTX 780.