The First Custom GTX 1080 GPUs become available to order at Overclockers UK

[WYP]

The first Custom GTX 1080 GPU has become available to order at Overclockers UK. Is the Founders Edition overpriced?



Read more on Custom GTX 1080 GPUs shipping from OCUK.

 

[Kushiro]

10jigahurtz from GDDR5X, wonder if it still has room :drool:

 

[SeekaX]

"Is the Founders Edition overpriced?"
I don't think anyone but an nvidia PR person ever denied that.

 

[tolagarf]

"Is the Founders Edition overpriced?"
I don't think anyone but an nvidia PR person ever denied that.

Actually they didn't deny it, they just gracefully avoided the question lol.

 

[AngryGoldfish]

The difference in performance between the Founders Edition and these new AIB cards is actually quite small in comparison to Maxwell; it's only around 1-3% from what I can see. I've looked at a few reviews so far from Guru3D, KitGuru and of course OC3D, and the FPS gains are surprisingly insignificant. So what you are getting with ASUS, MSI, EVGA, etc is better looks (subjective) and superior thermals, which is where your own overclocking comes in because the stock overclocks aren't as impressive as they were for Maxwell. To illustrate that:

I won't post the images here as it may not be appropriate, but here is a review by Guru3D of The Witcher III at 1440p.

NVidia 980ti (reference) - 61 FPS
Gigabyte G1 Gaming 980ti - 71 FPS

NVidia 1080 (Founders Edition) - 82 FPS
MSI GAMING X 8G 1080 - 85 FPS

Another comparison, this time of GTA V at 1440P from KitGuru with their ASUS Strix 1080 review:

NVidia 980ti (reference) - 72 FPS
ASUS Strix 980ti - 79 FPS

NVidia 1080 (Founders Edition) - 96 FPS
ASUS Strix 1080 - 98 FPS

And this is Tom's review just posted testing Hitman Absolution at 1440p:

NVidia 980ti (reference) - 48 FPS
ASUS Strix 980ti - 53.4 FPS

NVidia 1080 (Founders Edition) - 67.4 FPS
ASUS Strix 1080 - 68.4 FPS

These were just randomly picked. The Founders Edition holds its own with these AIB cards. The differences are almost negligible. This is surprising considering the overclocking headroom from the 1080. Maybe NVidia and the AIB partners expect you to overclock yourself?

 

[Damien c]

I thought it was overpriced as iirc nVidia said the AIB cards would come in cheaper than the "Reference Cards" but from what I have seen so, far they are all more expensive.

So in my opinion I do not think the "Reference Cards" are overpriced as such since they are new cards and nVidia always likes to hike the price of new cards, but I do think the AIB cards are, and to me it just seems like they are determined to not sell them for cheaper than the "Reference Cards".

 

[SeekaX]

I thought it was overpriced as iirc nVidia said the AIB cards would come in cheaper than the "Reference Cards" but from what I have seen so, far they are all more expensive.

I don't know how prices in the UK are, but in germany i can find non reference cards for ~100€ cheaper than the FE cards. They aren't the trash ones with a blower cooler either.

For reference, the FE cards are 789€.

 

[AngryGoldfish]

Yeah, Mind Factory has traditionally expensive cards like the ASUS Strix as cheaper or equivalent to the Founder's Edition.

 

[jimma47]

$1139 here (AUD) so actually a tiny bit cheaper than the founders.

 

[Damien c]

On Scan.co.uk, the cheapest Founders Edition is £619.00 from PNY, the cheapest none Founders Edition is the MSI Armor OC Card at the same price, however as soon as you go for a Asus card it goes to basically £630.

Having just looked at Overclockers, it would appear than Scan and Aria are jacking up the prices by around £70 on each card as Overclockers have the MSI Armor OC Card at £550.

My apologies as I didn't look everywhere as I just look at Scan and Aria because they are the only places I will buy hardware, from but to be honest from personal experience a saving of £70 even whilst not working would still not get me to use Overclockers for hardware.

 

[barnsley]

the x80 cards from nVidia are always horribly overpriced until AMD release something a few fps slower for ~£100 less. Then things get properly priced.

 

[Warchild]

the x80 cards from nVidia are always horribly overpriced until AMD release something a few fps slower for ~£100 less. Then things get properly priced.

The 1070s are performing better than I expected and really do show how overpriced the 1080 are

in games you are looking at 6-10 fps difference. Makes you wonder if Nvidia shot themselves in the foot making the 1070 perform so well.

 

[AngryGoldfish]

The 1070s are performing better than I expected and really do show how overpriced the 1080 are

in games you are looking at 6-10 fps difference. Makes you wonder if Nvidia shot themselves in the foot making the 1070 perform so well.

People said that about the 980 as well, yet that turned out to be an extremely popular card. But that was due to its aggressive 1080p performance; I can't imagine the 1080 being anywhere near as popular when the 1080 is a not a 1080p card. It's way too powerful for that. I'm sure there are going to be many who will buy a 1080 for 1080p gaming, but I predict many more will stick with their 980's and 390X's as they're still perfectly great for 1080p. The incentive to upgrade is not as strong as it used to be unless you intend to upgrade to a higher resolution monitor, and I can't imagine that many are going to be doing that.

Secondly, I know folks say the 1080 is the 980 replacement, but it's the same price as the 980ti was at launch. That puts it in league with the 980ti, not the 980. That extra €100 is going alienate quite a few buyers. I can only see enthusiasts and rich folk buying a 1080 until the price goes from €760 to €650. The 1070 is going to be far more popular. The 970 was more popular than the 980 as well, but I think that gap is going to widen even further. Even if I had that kind of money to drop on a graphics card, I wouldn't do it for the 1080 when I knew the 1080ti and Vega were 6-8 months away. I doubt it'll blow away the 1080 like the 980ti did to the 980, but it's still probably going to be more powerful for only slightly more money. The 980 was the worst value for money card (apart from Titan X obviously) of Maxwell. It looks like the 1080 could be again the worst value.

So I agree, I'd buy a 1070 or wait for 1080ti or Vega.