The dropping pound may affect RX 480 pricing in the UK

[WYP]

It looks like the recent changes in exchange rates may increase the price of the RX 480 in the UK.

Read more on the RX 480's UK pricing.

This article was possible thanks to information provided by Tolemac on the OC3D Forums.

 

[Dorset Yid]

OCUK Have already incresed the prices of their Nvidia Cards, very poor

 

[wozza365]

It was some temporary instability, it's already recovering to levels from March-April. Christ the over reaction is real!

 

[Dorset Yid]

And now they have dropped them back again, bad move on their part reputation wise

 

[Dicehunter]

The 1080 F.E I got a few days ago went up by just over £30 on OCUK this morning

 

[Warchild]

The 1080 F.E I got a few days ago went up by just over £30 on OCUK this morning

Now you know how it feels for us in Norway with prices going up as our currency crashes.

 

[Tolemac]

it's dropping further now that America is waking up

 

[xnax2802]

It was some temporary instability, it's already recovering to levels from March-April. Christ the over reaction is real!

If enough people were quick(er than them) to react, they could've lost quite a bit of money on it.

 

[ImprovizoR]

It's the price you pay for "freedom"

 

[Tolemac]

Gibbo stated this on GPU pricing at 14:30 this afternoon

Hi there


So the prices!

I had every price reverted back on graphics, I have then gone through all our prices, some I have being able to keep at the original price because the stock had landed and I also purchased them in GBP currency (UK suppliers) so thankfully even when we pay for those goods in 30-60 days the price shall be the same.

Then on the pre-order lines mainly where stock is incoming and not paid for I have gone 50/50 essentially, so where minimum increases should of being at least £20-£30 and higher, I have actually tried to keep these increases to around £10 sacrificing some of our margin.

This does mean however the prices will not get back down to their original pricing until the rate reaches 1.43, of course we may fine tune in between some prices down if rate improves.

Unfortunately if the rate does go sub 1.35 then I shall have to make further increases to graphics, thankfully Maxwell stock is un-affected by this as it was all paid for so I shall remain very aggressive on these SKU's and I have additional support to go even lower.

AMD's new launch unfortunately is effected, I have stock, but again it is not paid for and I booked the stock at an original rate of 1.43-1.44 whereas now we have re-adjusted this down to 1.36 but again I am going to sacrifice some OcUK margin to try and hit price points. I shall push AMD for some additional support to see if they can help us hit original target MSRP's I had in mind.

However I have being able to obtain more support for old gen from both AMD and NVIDIA so now we have GPU's from the following price points which puts us the lowest in the UK by miles:

R9 Fury @ £341.99
R9 390X 8G @ £259.99
R9 390 8G @ £209.99

GTX 980Ti @ £359.99
GTX 980 @ £275.99
GTX 970 @ £209.99
GTX 960 4G @ £149.99
GTX 960 2G @ £139.99


I shall be keeping a close eye on rates and adjusting products accordingly both up and down if the rate shifts by substantial amount.
Our pricing in general on graphics is the cheapest in the UK at present and we have FREE shipping enabled pretty much on every GPU!!!

 

[Kushiro]

Sacrificing some of our margins.

 

[notcool]

A positive vision after Brexit, awesome guy

https://www.youtube.com/watch?v=kPtT3tJjiAA

 

[SpencerUk]

A positive vision after Brexit, awesome guy

https://www.youtube.com/watch?v=kPtT3tJjiAA

That guy is probably the most straight talking person I've heard and its taken for the campaign to end and the votes to come in to hear it.

I think once this blows over we'll see tech prices in the UK just return to normal. Online stores will generally react very quick to changes..its how they survive the test of time.

 

[notcool]

Yep just take no notice of the doom mongers most of those people on TV have never had a real job in their lives. We make cheese, wine, yogurt and many other things, the sky isn't going to fall in.

 

[Dawelio]

The 1080 F.E I got a few days ago went up by just over £30 on OCUK this morning

You got an 1080 Founders Edition now?... Didn't you have a Titan X and after an 980Ti or?...

 

[Dicehunter]

You got an 1080 Founders Edition now?... Didn't you have a Titan X and after an 980Ti or?...

Yep sure did.

The Titan X was a great card but it ran way too hot for my liking even with a 1:1 fan curve and ran quite loud so I moved over to a 980 Ti Matrix as it ran really quiet and never really went over 65'c with a 1:1 fan curve.

The 1080 F.E is faster, Clocks well and is fairly quiet even with a 1:1 fan curve never going over 75'c

 

[Dawelio]

Yep sure did.

The Titan X was a great card but it ran way too hot for my liking even with a 1:1 fan curve and ran quite loud so I moved over to a 980 Ti Matrix as it ran really quiet and never really went over 65'c with a 1:1 fan curve.

The 1080 F.E is faster, Clocks well and is fairly quiet even with a 1:1 fan curve never going over 75'c

So you now you have an 980Ti matrix and an 1080 FE?...

How you reckon the 1080Ti will be?... I'm thinking of maybe going 1080, mainly due to the improved efficieny over the 980Ti.

I also read earlier today somewhere on here regarding the 1080 being like an Ti and the 1070 being like the 1080 one?

 

[Dicehunter]

So you now you have an 980Ti matrix and an 1080 FE?...

How you reckon the 1080Ti will be?... I'm thinking of maybe going 1080, mainly due to the improved efficieny over the 980Ti.

I also read earlier today somewhere on here regarding the 1080 being like an Ti and the 1070 being like the 1080 one?

No I sold the 980 Ti, Didn't make sense having both.

The 1080 Ti will probably be the same jump as the 980 to 980 Ti or maybe a bit more, I'll get the F.E when it comes out