Yeah, i guess it is aimed at a certain niche - I think in small cases this would be a winner/those on a tighter budget/scared of w/c all would like this.
Proper enthusiasts will always make their own loops imo
this looks good for server builders, theres very minimal heat dumped from the pump, and coolermasters are not known for their watercooling products, im sure swiftech made a quality product. h/e for enthusiasts i don't see anyone buying them.