PWM fans work because the 4th pin can operate the speed of the fan independently from voltages.
3 pins fans work by just decreasing the voltage supplied to the fan, and thus lowering the speed.
As PWM fans are not as common, fan controllers are not so easy to come by - although, a normal 3 pin fan controller will work on a PWM fan as long as it has open corners - ie: http://www.gttkc.com/shop/images/molex4pin%20to%203pin.jpg