It might be a short-mid term outlook, but given the GDDR shortage is one of the key factors limiting supply, and unlikely to subside mid term with the use in consoles, ASICs, ect, I think they've played a blinder tbh, this is probably the only way many people would be able to get hold of their GPUs at all.
If they get FidelityFX Super Resolution out the door sometime soon to avoid the VRAM being too much of an issue in games, then this 1080p card suddenly becomes potentially the cheapest (At least in BOM cost, ofc hard to say end price wise atm if that will pass through) and easiest to produce 1440p card on market.