Lol, selling this when people just aren't using DVD/Bluray drives any more seems.. nonsensical, especially when they'll release at the 500 GBP pricepoint like all new Disc tech does. (I'll happily take that back when prices are available). Add to that the cost of a 7th gen CPU, board, etc..
Just buy a 4k bluray player for less, job done.
New tech is great, but it just seems silly, is there even really a market for this? The spec list is basically because of DRM... as for audio, 7.1 is 7.1 I know there's now Atmos, but the setup costs for that alone are bonkers, and people won't be plugging any of that into a PC, it'l be done via a proper player + receiver...
Just seems.. like a non thing to me?
When was the last time you actually wanted to put a disc in your PC?
With literally *everything* moving to software as a service these days, including even Windows, there's just no place for these is there?