Scan shows £870 for a zotac everything else is over £900 and some way more, totally as expected being honest, msrp is not reachable at all for AIB's it's been like this for 2 gens now and expect the prices to keep going up each gen. So not worth it at all pointless card when you can get a 3090 off ebay for cheaper.
sure the prices are a mixed bag, did check others ebuyer you can get a ventus for under £800 overclockers one of the better prices tbh but in my view these wont sell well i expect them to sit as they are right now and normally on launch you'd not get one if they are going to be popular.