Nvidia is "Pulling the Plug on GPP"

[WYP]

Nvidia's "Crystal Clear" branding strategy has backfired.




Special Thanks to AngryGoldfish for the info.

Read more about Nvidia "pulling the plug on GPP".

 

[Dark NighT]

Good because the program was a total jerk of an idea.

 

[MacLeod]

Good riddance. It was obvious from the get-go what Nvidia was trying to do. Get household names like ROG, MSI Lightning and others to be Nvidia only cards would severely hurt AMD sales. I'm as free market capitalist as you can get but this was just shady and slimey.

 

[g0ggles1994]

More to the point, will Asus cancel AREZ and put AMD GPUs back under the RoG branding? They better do. Gigabyte and MSI on the other hand can jump off a cliff for what I care

 

[BigDaddyKong]

At this point, I think a good chunk of the program did what they wanted. Brands have been split. They are already marketing it, and they will not throw that away. This gen will sell the separate brands they have created. It will become the norm. They are just pulling out before the government steps in and drops the hammer on them.
They don't give a crap about public perception. They would have never did what they did to start with if they did. The had a goal, and accomplished it. And was able to do it before being investigated and sued.

 

[RobM]

If the partners return back to normal branding then I will believe the GPP is over else its just going on secretly.
Funny how they claim to be pulling due to the negative feedback.
I suspect is has rather more to do with the investigation and to avoid the fines that would inevitably come from that than anything else.
I hate bully tactics

 

[Damien c]

Well I wonder if the people who got there pants in a bunch about this can also do it about other things which to me seemed like a good idea and have them stopped, like AMD sticking to one socket for mainstream cpu's, or the separation of workstation/enthusiast cpu's from the mainstream cpu's.

I mean I wouldn't want a manufacturer to make it clear which is there card and which is a competitors card.

Based of everything I have seen about this, there wasn't anything that seemed bad about it other than it causing the likes of Asus, Gigabyte and MSI to have separate gaming brands for AMD cards and nVidia card which to me is something they should have anyway.

If more information comes out about what was in the "Contract" and it shows it was as bad as people thought then, people will be justified for getting as worked up about it but for now it just seems a massive over reaction and basically all kicked off by AMD spitting there dummy out because they didn't think of it first in my opinion.

 

[TheF34RChannel]

Well I wonder if the people who got there pants in a bunch about this can also do it about other things which to me seemed like a good idea and have them stopped, like AMD sticking to one socket for mainstream cpu's, or the separation of workstation/enthusiast cpu's from the mainstream cpu's.

I mean I wouldn't want a manufacturer to make it clear which is there card and which is a competitors card.

Based of everything I have seen about this, there wasn't anything that seemed bad about it other than it causing the likes of Asus, Gigabyte and MSI to have separate gaming brands for AMD cards and nVidia card which to me is something they should have anyway.

If more information comes out about what was in the "Contract" and it shows it was as bad as people thought then, people will be justified for getting as worked up about it but for now it just seems a massive over reaction and basically all kicked off by AMD spitting there dummy out because they didn't think of it first in my opinion.

The thing is that that we still don't really know what it entailed. All we had was rumour and conjecture, all of which was deliciously devoured by the internet and that situation consecutively misused by AMD for marketing purposes.

 

[NeverBackDown]

It's just Nvidia trying to portay themselves as a victim. It's pretty clear with there language as well.

It was just a PR stunt and nothing more. It's dual purpose is make them look like good guys and avoid any potential lawsuits.

Don't be surprised in the future if they try something similar

 

[TheF34RChannel]

It's just Nvidia trying to portay themselves as a victim. It's pretty clear with there language as well.

It was just a PR stunt and nothing more. It's dual purpose is make them look like good guys and avoid any potential lawsuits.

Don't be surprised in the future if they try something similar

Most definitely, and they'll reform it just enough to continue under a different name I suppose.

 

[NeverBackDown]

Most definitely, and they'll reform it just enough to continue under a different name I suppose.

Ironically I just watched Gamer Nexus's opinion content video on this matter and he had the same idea I did, Nvidia playing the victim.

Why is it these days that nobody can take blame and responsibility for there own actions? No integrity in this world anymore.

 

[TheF34RChannel]

Was just about to embed it:

 

[demonking]

Lol. AMD start clawing back market share, Nvida's response, let's blame it on people buying them by mistake.
As businesses will then review 2 separate streams, for example rog vs arez, they will look at rog making more sales and invest more in that side of the business.
On top of all the negativity and investigations, they have probably realised that it won't prove anything.
We so need Intel to hurry up and start making dedicated gpus, or another company. 2 companies just doesn't seem like fair business imo

 

[BigDaddyKong]

Lol, the Intel GPU could be another lawsuit or web drama just waiting to happen. This could be interesting if it is actually competitive.

 

[Dicehunter]

This is Nvidia right now playing the victim -

 

[ImprovizoR]

If you forgot how scummy Nvidia is and how much they don't actually care about consumers, just remember their Arkham Knight video where they sped up the gameplay to make it look like it was running at 60fps instead of 30. That game was initially locked at 30 because it was a terrible port.


https://www.youtube.com/watch?v=zsjmLNZtvxk

 

[MacLeod]

Well I wonder if the people who got there pants in a bunch about this can also do it about other things which to me seemed like a good idea and have them stopped, like AMD sticking to one socket for mainstream cpu's, or the separation of workstation/enthusiast cpu's from the mainstream cpu's.

I mean I wouldn't want a manufacturer to make it clear which is there card and which is a competitors card.

Based of everything I have seen about this, there wasn't anything that seemed bad about it other than it causing the likes of Asus, Gigabyte and MSI to have separate gaming brands for AMD cards and nVidia card which to me is something they should have anyway.

If more information comes out about what was in the "Contract" and it shows it was as bad as people thought then, people will be justified for getting as worked up about it but for now it just seems a massive over reaction and basically all kicked off by AMD spitting there dummy out because they didn't think of it first in my opinion.

This wasn't the same thing. This was Nvidia using some shady tactics to gain advantage over AMD. Brands like Asus' ROG and MSI's Lightning are already very well known. When you buy a Strix card, you know what you're getting. Nvidia was trying to force Asus to stop using the Strix name ok AMD cards which hurts AMD a lot. That's shady and underhanded as hell and Nvidia got called out for it.

And it wasn't kicked off by AMD. It was kicked off by sites like HardOCP that broke the story.

 

[Damien c]

This wasn't the same thing. This was Nvidia using some shady tactics to gain advantage over AMD. Brands like Asus' ROG and MSI's Lightning are already very well known. When you buy a Strix card, you know what you're getting. Nvidia was trying to force Asus to stop using the Strix name ok AMD cards which hurts AMD a lot. That's shady and underhanded as hell and Nvidia got called out for it.

And it wasn't kicked off by AMD. It was kicked off by sites like HardOCP that broke the story.

It's hardly shady tactics to "ask" a company to align it's gaming brand with cards made by them. Now if there was something to force them in to doing it, then yes it's shady and should be dealt with legally, but none of us know if it was or not because, we have not seen the documents.


As for it not being kicked off by AMD, it was AMD approached the person who wrote the article and he went from there did some digging and, published an article about it which instantly caused the whole of the internet to go kicking and screaming that nVidia are the devil and should be burned.

As for this being a PR stunt, it's worked for both AMD and nVidia although it won't stop me buying the best card for gaming when I go to buy a new one, and quite simply for the time being it will be an nVidia card because they are faster and offer better performance.

 

[MacLeod]

It's hardly shady tactics to "ask" a company to align it's gaming brand with cards made by them. Now if there was something to force them in to doing it, then yes it's shady and should be dealt with legally, but none of us know if it was or not because, we have not seen the documents.

It's not illegal for Nvidia to do that but it is shady as hell. Nvidia is a much bigger company than AMD in the GPU market and GPP did basically force companies like Asus and MSI to stop selling AMD cards under their well known names like Strix and Lightning.

GPP was basically this, if you agree to stop selling AMD cards under your current gaming labels (Strix, Lightning, etc) then we'll give you all kinds of support, help promote your cards on social media, give you early and easier access to our engineers and so on. You don't have to do it of course. So just think about it! Stop selling AMD cards under well known names and we'll give you tons of free advertisement and engineering support! Or you could turn us down and I'm sure your competitors won't mind getting all the free help. Plus Nvidia would almost certainly change their allocation of chips based on who was onboard with GPP and who was not.

That's pretty underhanded. It's not quite as blatant as Intel paying Dell to stop buying AMD chips for their desktops but it's kinda along the same lines.

Everybody know labels like Strix are the high end cards. To keep AIB's from selling AMD cards under these names would make AMD cards seem to be lesser than they really are to those that are not as up on things as folks like we are and as sad as it is really, those people make up the largest chunk of GPU buyers. Lots of people out there buy a card because it says Strix on it and would pass over a Ares because they consider it a lesser card based solely on the name.

 

[Damien c]

Sorry but Stix and other's are not for just high end card's, they are used on low to high end card's and quite simply it's, shady marketing by manufacturers to trick people in to buying a card that is going to be poor at gaming or just about get by at gaming, for more money than they are worth.

It's what Apple does everyday and people fall for it.

The stock allocation thing is probably correct but if that could have been proven then it would have ended up being quite messy for, nVidia as I am pretty sure it's illegal to withhold stock because you deal with a competitor?

Anyone with any common sense wouldn't care about what name was on the box though they would look at what it does, and get the best one for there budget and what they want to do, but that cannot be done because everything is branded as being the best when it's not.

As I said I honestly think there should be separate brands for each manufacturer because it would be easier for people to know that they were buying, the right manufacturers card, it's to easy for someone to buy the wrong card, especially given that not many people go to forums etc, and most people working in stores selling these card's, have not got a clue either, so if there is something that can be done to make it easier then it should be done.