I actually really like the card, but they're really overpriced atm (at least here in the Netherlands). They're going for about €580 here. I could get a brand new 1080 for less from Amazon. Still one to watch for when prices drop, though.
So it's nothing more than a binned 1080 with cheaper memory, and telling board partners not to sell cards as OC'd when you can OC them... d@#k move from Team Green.