Nah come on guys, the last die shrink brought us the 1000 series cards which were good value, there wasn't any competition from AMD in the high-end then either lets not forget, you could say AMD were in a worse position then at the high end than now. The 2000 series cards were not just no-die shrink, but a massive die-size increase too, they were intrinsically not good value technologically but we couldn't have had anything new better at the time, it would just have been nothing at all if AMD were in competition for Turing's consumer launch.
Although here in the UK we've got all the early signs of a recession about to start so maybe not for us but oh well.