I dunno, maybe. But maybe the RX 480 was, in part, so successful because it had 8GB of an actual VRAM just after the 3.5GB of the 970. There's only so many times Nvidia can do this before people push back. From what I've heard though, once people complain as much as they are right now, Jensen wants to get his duckies in a row and becomes more aggressive again. That was seemingly the case after Turing. That architecture was a flop. They backpedalled with the 3000 series.