Intel's ARC A380 Desktop GPU performs poorly in early benchmarks

Their top end model needs to compete at least with a 3070/6700XT, Come in at a price lower than the competition to entice customers with rock solid drivers or Intels foray into the dGPU market is over before it's begun.
 
It is possible that Intel will focus workstations (PugetSystems). Their iGPUs already have hardware encode and decode for almost all formats. Much more than AMD or Nvidia cards. With support for hardware AV1 encoding Intel's dedicated GPUs will probably become standard for any video workstation PC.
 
Their top end model needs to compete at least with a 3070/6700XT, Come in at a price lower than the competition to entice customers with rock solid drivers or Intels foray into the dGPU market is over before it's begun.

I don't think they'll give up if the first architecture doesn't penetrate into all markets. It's quite possible they anticipated a poor widespread appeal and will adjust as time goes on.
 
When entering a new market dominated by two large companies I think it's pretty clear it's a large uphill battle... Though any gain in market share is just a clear win for Intel because it comes at the expense of competitors even if Intel loses money the first go around
 
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