Of course dude. Why would you bother with games when you can sell two lumps of the exact same silicon for $35k? No one would ever be that silly.
This, to me? pretty much says it all.
They have even edited their own Wiki page.
It was also revealed recently by Rich Leadbetter, who outright asked Bethesda why DLSS was not in Starfield. Their response? "Nvidia have not approached us". Sure enough, after all of the finger pointing and blaming AMD? Nvidia finally got in touch with Bethesda and now it is coming.
It has also been said that Nvidia are cutting driver investment on gaming and so on. Which again, makes complete sense, when you can have that same team providing support for $35k AI GPUs.
Personally I think that the future of PC gaming now lies in the hands of AMD and Intel. Who will have to duke it out. Nvidia just seem to be completely uninterested, which again makes sense. They have delayed the 5000 series by a whole year, which again speaks volumes.