This is more like what we should have seen last year, or maybe even the year before that. At least there's no four or six core CPU's. Prices are so too damn high though. And I just heard that there's going to be an 'Ultra HEDT' CPU now, the 28c that was showcased in all its freezer glory earlier this year. Segmentation, brah! It's soooo rad.
You are misguided by their clever words. It says "Up to 68 lanes of PLATFORM PCIe". On X299 you have 44 CPU lanes and 24 Chipset lanes. That is 68 lanes you have in total on X299... It is not like Threadripper's 60 CPU lanes, and 4 Chipset lanes.