A large part of why this is being done is to attract ppl to their products. A lot of techs will put their hands up and say plain sticks and a fan is best, but as Stocky suggested...this stuff looks better
IMO this is more sensible than the watercooling option that OCZ were offering, just the RAM cooling market following the heatpipe trend that most other component cooling is now using.
Actually Google just posted some research based upon their servers and business pcs that heat doesn't play a role in hardware failing... Still Teams solution looks damn good ...
Edit: I can't quickly find a good source, but this gives the basic idea:
The reliability and longevity of any semiconductor device is (roughly) inversely proportional to the square of the junction temperature change. Thus halving the junction temperature will result in approximately 4 times the expected life of the component. The converse is also true! A worthwhile increase in reliability and component life can be achieved by a relatively small reduction in operating temperature, since these parameters increase exponentially as temperature is reduced.
Edit (again): The above is why phase units are so good!
Actually Google just posted some research based upon their servers and business pcs that heat doesn't play a role in hardware failing... Still Teams solution looks damn good ...
Well, the research by google was done based on drives in their data centres, so all of the drives are within operating limits with regard to temperature (graph stops at 50C)
Therefore saying that heat doesnt play a role is extrapolating from the data, when it is highly unlikely that the relationship between heat and drive failure within the operating limits of temperature continues outside of this temperature range.
The study was also flawed in that it was based on different drives (different manufacturers and different speeds - 5200 vrs 7200). This means that relationships between failure rates and these differences are hidden by assuming that the drives are homogenous. E.g. 5200 drives are probably more likely to fail due to older technology despite running cooler, 7200 drives less likely to fail despite (not as a result of) running hotter.