EK Preps for 3rd Generation Threadripper with their Velocity Series TR4 Water Block

Technically, this will be their fourth block. I've got both a first gen and 3rd gen block. There was a very big pronounced difference between them.

 
Gotta love how completely unoriginal EK are. It took them this long to come with a design alternative to a bloody SQUARE, and all they did was shave the corners, LOL! :D

Looks to me like the inside is milled differently too. Looks nothing like mine on the interior. Seems they extended the blocks and made a recess for the standoffs too.

Clear one looks a bit.. bleh but I like the nickel plate. Have yet to come across a build which is completely done from head to toe with that kind of theme.

/scratches head and grins with ideas for next build :D

What I do find hard to understand is why their prices are going up for as you say.. very little innovation on inventiveness (is that a word?)
 
I find EK very hit and miss. Some stuff I like, some stuff I'd never buy again. I've always found them priced a bit high for the quality level too. This CPU block doesn't look bad (bashing aside), but Watercoools HeatKiller blocks are my personal preference. WAY higher quality, and better prices, at least for me here in Canada.

This is still an improvement in looks, and I'm sure it'll perform fine, and cost too much. :D
 
I find EK very hit and miss.

Yup. I've only ever used a few of their bits. Rads were beautiful but massively disappointing in quality. Got a couple of plain black rotaries and plugs I like though. XSPC are usually cheaper and better looking though.
 
Gotta love how completely unoriginal EK are. It took them this long to come with a design alternative to a bloody SQUARE, and all they did was shave the corners, LOL! :D


Hehe..it's almost like they are subliminally admitting to cutting corners on everything...except price

A few years ago they were my go to...but they've seriously gone downhill...now there's always someone else doing better stuff at lower prices...:mellow:

Technically, this will be their fourth block.

Yeah well, that first block was a crime...
 
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Hehe..it's almost like they are subliminally admitting to cutting corners on everything...except price

A few years ago they were my go to...but they've seriously gone downhill...now there's always someone else doing better stuff at lower prices...:mellow:



Yeah well, that first block was a crime...

This could be why there was a shakeup there not so long ago. Key people left the company and headed to Corsair. Might be that their direction moved away from passion and drifted towards greed. In other words, they have started to lose their way.

Who knows... but as a huge EK fan myself, I agree with you. I dont use their fittings anymore, quality is poor, and had many leaks, returning 30% of the purchases many times. GPU blocks are still the best performers for me, and i do like their design still.

CPU blocks.. hmm velocity im undecided, nickel is nice, POM and acryliic, not so much. And their RGB refraction is poor. As much as I hate the lighting, they are doing a poor job at illuminating their blocks.
 
This could be why there was a shakeup there not so long ago.

I didn't know that...I wonder if that's for the better or for worse...I presume the owner is the same?

I just saw aluminium blocks the other day and my heart sank...

They can add all the RGB they want and design flourishes...but only after they've got the basic design right...

I still have their old fittings in my loop...and yeah a GPU block of theirs...but it's for the maxwell gen so...^_^
 
I didn't know that...I wonder if that's for the better or for worse...I presume the owner is the same?

I just saw aluminium blocks the other day and my heart sank...

They can add all the RGB they want and design flourishes...but only after they've got the basic design right...

I still have their old fittings in my loop...and yeah a GPU block of theirs...but it's for the maxwell gen so...^_^

quoted from Bit-tech

Liquid-cooling specialist EK Water Blocks (EKWB) has confirmed a serious shake-up at the upper levels of its management with the company's chief executive officer, chief technical officer, and head of marketing leaving following a disagreement with company founder Edvard König.

In a surprising turn of events first spotted by TechPowerUp, EK Water Block's founder Edvard König and partner Matjaz Krc have taken full control of the company from now-former chief executive Mark Tanko, chief technical officer Niko Tivadar, and head of marketing Andrej Škraba over what appears to be a fundamental disagreement as to the company's future.

'Fast growing company EKWB has new CEO and CTO. Executive powers were taken over by Edvard König, founder and owner, and Matjaz Krc, his business partner from the start, business angel, and veteran in turnaround management,' a somewhat stilted statement provided by the company to TechPowerUp but not yet published on its website reads. 'The reason behind owners decision was that views on execution of company's vision grew apart and changes were necessary for future growth and adaptation to new and fast market challenges.

'Changes are opening the door for faster execution and more reliable launch of new products which was one of the biggest complaints from the market. Biggest changes are happening in two main areas: R&D [Research and Development] and communication. The former needs to improve and that is why it is in revision and development. Regarding R&D we want to point out that the development team is already strong and EKWB is in the middle of its expansion - internally and with external partners - which will considerably accelerate the pace of development of new products. Strict project management will be put in place to manage time plans accordingly. EKWB's main advantage and basis for company's success was always the whole team and this is our core and pride. EKWB is putting a lot of effort in creating environment where the world's top talent can do the best work of their lives.'

The shake-up is not thought to be affecting any of the company's other 90 employees, while former chief executive Mark Tanko described the move as related to differing views on ' how to further develop and grow the niche and company' which were no longer compatible between König and the departed executives.
 
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