EA is splitting into two organisations, EA Entertainment and EA Sports

[WYP]

EA hopes that this move will empower creativity.



Read more about EA's new split organizational structure.

 

[NeverBackDown]

One can only hope it improves EA.

 

[Warchild]

They really have lost the meaning of their name over the years. "Electronic Arts"...Even branding themselves as just EA was disappointing for me.

 

[AlienALX]

They really have lost the meaning of their name over the years. "Electronic Arts"...Even branding themselves as just EA was disappointing for me.

Yup downhill sprint since the “it’s in the game” days.

 

[smilertoo]

Will either of them start focussing on games rather than monetisation?

 

[KingNosser]

Nothing will change in what they do in any way and we all know it.