It is not like they are inventing something new. This layout exists for a long time. InWin, and Jonsbo have it for years. HexGear did it. Siverstone has it since the beginning of time. CoolerMaster marketing department is pushing it hard like it is something new, but it isn't. In recent years we had few good cases, and metric tons of bad ones, all based on the same "mainstream" design. Actually i think it is really poorly implemented. They could have done it much better.