Disgusting pricing for non reference 3080 Ti cards.
If possible better to get a FE 3090 for £1400 and if the cooler bothers you fit a waterblock and it will still be cheaper than the non reference 3080 Ti cards.
Now would be a good time for NVidia to launch an Ampere Titan, yes hardly anyone would buy it but the asking price would put a cap on non reference 3090s and 3080 Ti cards.