You buy this for the Noctua aesthetic and heatsink. I only wish they would partner with Sapphire, I'd like 2 c this heatsink on a Radeon card. As anyone who's paid attention will know, I'm a fan of neither ASUSpect company nor Ngreedia; but I'm seriously enamoured with the idea of a Noctua themed build, and as daft and hypocritical as it might seem, I'm 95% certain I'll pull the trigger on one of these.