Looks nice enough.
It`s really hard to nail any of these air coolers down in terms of "oo that`ll be excellent" as first off I myself saw the heatpipes and thought that they didn`t look sufficient.
However, different firms construct the pipes differently. Some are filled with "something", some are just air, but there may be 8 of them. Does seem to be a trend moving from 4/6 pipes to "however many u can fit on the thing".
Then ofc there`s the looks, and that`s just personal.
There are a whole bunch of air cooling reviews about, some pretty aged and lack comparison.. be extra sweet if OC3D asked the top people, OCZ, Scythe, ASUS?, Thermalsocks, if they`d be willing to submit to an OC3D performance testing/comparison. Something to trust
Does supprize me, as a `new` product, that it doesn`t mention i7. It`d be pure money making to sell this and then `sell` an extra plate for it. Next month, new things that don`t do i7 are going to be potential shelf fillers.