I just remembered to watch the video, and this looks like a pretty sweet toy. Is Aqua Computer software free, or are they making you pay for it? I thought there was some controversy about that a while back, but I'm old and have a fuzzy memory.
When you buy an Aqua Computer Aquaero, you get the current and next version for free, but I guess after that they charge.
I'll have to ask around to see if this pump operates without an Aquaero with the software, because in the video, the PC had one equipped, but it also has a USB port on the pump, so it may actually work without one.
If it does work without one, the cable routing nightmare hinted at @0:59 in the video wouldn't be there, because all you'd need would be the fan connections, usb, and power. The Aquabus etc cables wouldn't be needed.
Been a while since I've been here, so I don't know if Shoggy or any of their team hangs out here, but they do over at the thread at OCN (Aquaero Owner's Club), and he's pretty good with same-day answers.
Late Edit: There is an Aqua Tuning customer support forum here. Maybe you can ask there.
Even later edit: From the webpage for the pump:
https://shop.aquacomputer.de/product_info.php?products_id=3785
"Notes on the aquasuite software:
This product contains a license for the current version of the aquasuite software and for the following annual version. Please note that an internet connection is required for the installation and activation of the software. Further information about the licensing and activation of the aquasuite software can be found here."