Apple will reportedly use a custom AMD SoC in a future Mac Pro

[WYP]

Apple will reportedly use a custom AMD SoC in a future Mac Pro due to Intel's lack of flexibility and lack of innovation in recent years.



Read more on Apple reportedly working on a custom AMD SoC.

 

[SPS]

Interesting. So just on Mac Pros? Not Macbooks?

 

[WYP]

Interesting. So just on Mac Pros? Not Macbooks?

Hard to know really. If Apple works to create a strong SoC and software which can use HSA they could really be onto a winner here.

This could potentially get back the "Mac is for creators" crowd back.

 

[dwatterworth]

Another possible blow to the MBP, plenty of productivity apps in the design field will not function correctly in terms of hardware acceleration (or even basic function with real-time rendering etc) when using an APU vs the discrete card.

 

[barnsley]

I'd be surprised if they do this for the Mac Pro unless they want to move it to a cloud computing based system. Its much more likely to be for the Macbook or the iMac.

 

[Kilbane]

So with AMD SoC being generally cheaper to use than an Intel counterpart, are they going to reduce the cost of their hardware? ................ Oh wait, that's a silly question!

 

[Kushiro]

Increase margins more likely