WYP
News Guru
AMD launches its Radeon RX 9060 XT with prices starting at $299.

Read more about AMD's Radeon RX 9060 XT.
The 16gb is bound to cost way more than that though. Shame.
Yeah, I can imagine them being no less than $450 in real world terms for the first while, which is effectively the same value as the current 7800XT.
If the prices are closer to $350, I'd be delighted, but I just don't think they will. The 9070 XT is €750 here in Europe after months of being out. I don't see the 9060 XT being anything less than €550, which is more expensive than a 7800 XT and will likely have similar performance (minus FSR4). Unfortunately, all the people making bold claims about not supporting AMD if they overcharged are now lapping up €750 9070 XT cards. Which tells AMD they can get away with it.
Just for the record people AMD don't make more money if it's sells higher than MSRP. So I'm not sure what the issue here is. It's the retailers that make more.
How could they put a stop to it?True, but they could put a stop to it fast. The fact that they don't just shows they don't care what happens once they are sold out of AMD into AIBPs hands. So they are setting a MSRP they know for a fact will not be met. It would be sheer ignorance at best if they just shoved their fingers in their ears once the dies and memory have shipped out and just go "lalalalalala" pretending like they don't know what will happen.
Still, in many other industries people are voting with their wallets (McDonalds and Nike have been all over the news) so they will learn.
How could they put a stop to it?