I don't think AMD have the name and standing to threaten Nvidia sales with a premonition of what is to come. They've done that before and it's fallen flat. I think consumers won't bite. But if they hold on to something special (if they have it) and release it sneakily aside Nvidia, and it's competitive, people might consider them. The whole, 'Look at what we've got coming in 6-18 months... it's going to blow your mind,' *Vega releases and is a disaster so everyone who waited buys Nvidia*, it doesn't work, not any more, not for AMD. I would say they need to be more secretive, bite their tongue, and play the game smarter.