Review of the review
Honestly, this is a terrible review (video) in my opinion.
1) You complained about the cooler being ugly. That is a personal preference, personally I like the way it looks and I dislike the one from nvidia. Yes the Titan one. Yes, it's not the same in terms of build quality, but that's not a reason to dislike a GPU in general. After all, at 550$ and with the performance you get, I think that's really not something to complain about.
2) You keep complaining about the 95 degree temperature but you seem to ignore the fact that it's configured by default to run at these temperatures. It's like nvidia's boost 2.0, they have set the maximum temperature to 95 degrees that the card just boost as high as it can reaching that number. Again, this is fully customizable so complaining about it is not sensible.
3) You compared it with an aftermarket 780 from MSI, advising us to buy that one of those instead, completely ignoring the fact that there will be aftermarket 290X with better optimised drivers that MIGHT perform better, cooler and quieter. How exactly is this a fair comparison?
4) You claim that because it runs so hot, it doesn't/can't overclock. Yet, you didn't even talk about how the new Powertune technology works or even cares to manually do something yourself. Also, no aftermarket cards are out yet so that statement is invalid.
5) You didn't talk about any of the technologies that come with the card, especially Mantle and TrueAudio or even specifications.
All in all, this is totally against AMD. You said that their cooler is "shit" (your word), that it's ugly, that it doesn't perform well or overclock. You didn't even respect the effort these guys put into this card considering their situation. On the contrary, for almost 10 minutes you kept advertising nvidia's reference cooler and even advised us to buy one of their cards. All that in a REVIEW.
A review is supposed to give us information about a product, it's pros and cons, features that come with it etc. What you did was mostly an unfair comparison video between 780 and 290X.