I want to believe that RDNA2 won't be overpriced as sh*t.
I do too. I think it'll be reasonable. A few reasons I'm taking comfort in:
Turing set a precedent that seemingly hasn't paid off quite as well as Nvidia had hoped. I could be wrong, but I don't think Nvidia will repeat those prices next generation.
The consoles have RDNA2 and so at least some of the cards PC gamers will get will be affordable, because they have to be if they are to fit in a console.
RDNA1 was reasonably priced.
AMD have tried competing in the very top-end of price sectors with Fury X, Vega 64, and Radeon VII and failed miserably. Those cards were unquestionable failures for the majority of our use cases.
Nvidia are waiting for AMD to act first, suggesting that they are a little more concerned than they would have been in the past.
AMD have priority access to 7nm supply, and it's a mature process. If the 'big one' comes in at 505mm² as rumoured, that's far smaller than what Nvidia are supposed to be making, so yields should not be poor as a GPU the size of a 2080Ti.
RDNA2 was designed to work with HBM and GDDR6, while Fiji, Vega, and Radeon VII could only work with expensive HBM. This means we could get a consumer-grade high-end gaming GPU from AMD that'll compete with a 3070/3080 at a price that's accessible to gamers, which the Radeon VII wasn't.
AMD are in a prime position to take the gaming market by storm. If they price their cards outside of accessibility, they could ruin their running streak.