I hope AMD really slash their profit margins for this gpu series.
they have really trailed behind in recent years and most going for a AMD card due to value compared to Nvidia.
If they get the price right they could sell a lot of them although i don't know what the cost of early adoption of HBM is going to be. put it somewhere between a 980 and a titan x 5-600 quid and i may even consider going team Red. That is of course it performs well.
Also anyone from GPU re-sellers reading this. Do us all a favor if the card is watercooling only, connect the AIO with compression fittings, then at least we can add them to existing loops rather than having to buy a separate block or put up with a 120mm rad or two.