AMD has stated that when loading World of Warcraft they were able to achieve load times that were 2.8x faster than a standard HDD using this technology, a reduction from 41.37 seconds to 14.74 seconds.
^Yeah I'm going to bet they mean the single long load from just starting the game > selecting your character > and then THAT loading screen.
The first one always takes a little bit, every one after that is fine and really fast.