380w is not acceptable. At least not to me. That's insane.
And that's stock and we know full well that anything overclocked makes those figures look like small fry. I think Nvidia have just gone with the "good core temp" idea, but if that thing that GN has been building is for measuring the heat output at the back of the case then oh dear..
As for AMD? I have no idea. At all. I know that they promised a 50% PPW improvement over the Navi we have now. I also know they are on TSMC, so as I explained to Dice if Nvidia (and they have, it's almost a conclusion) had a bay day at the office on Samsung 8nm and AMD had a good day? yeah......
Now as to how hard AMD will need to clock these Navi cards to make them competitive, and thus how much they can leave in the tank for us to wring out? again no idea.
Nvidia have made sure to go first. As such they are already behind (AMD that is, Ampere makes Navi look terrible right now). However, it's not always about money. Well in fact no, it is about money. Nvidia took the cheap short cut and AMD didn't. How much that is going to bite them on the ass? like I say no idea.
But yeah, I just refuse to live with that sort of heat disposal. I really mean it too. It's not about money for me I just won *another* lawsuit against my ex landlady and bagged over two grand. It's about do I really need more performance *and* heat output than a 2080Ti Kingpin and Aorus Xtreme under water? no, no I don't.