Nvidia's reportedly working on an RTX 2070 Ti - Specs Leaked

[WYP]

Does Nvidia need an RTX 2070/80 mid-point?



Read more about Nvidia's rumoured RTX 2070 Ti graphics card specs.

[demonking]

or bring your prices down a bit so you have a better product stack within Navi's price range... surely???
They cannot compete with Navi on price, not now not ever. At launch perhaps but once all the hype has blown over AMD will be clawing back tonnes of R&D on Navi from console market by itself, let alone reducing production costs and anything else that has gone into it. Navi's price can go as low as AMD want
Why bring out a new product that is not only competing with your own products but has a mountain of additional costs and will be seen as a desperate attempt to meet a price demand, Just seems the risk vs potential sales or market growth does not add up here
Anytime Nvidia try to compete price wise AMD will be able to react without even thinking about the financial impact, let alone worrying about it. Navi might not be the fastest GPU on the market but it is a gold mine for AMD on top of Zen. If the sales go the way it looks then we may see a turn around in the next few years, depending on Intel's GPU offerings.

[looz]

Originally Posted by demonking

Anytime Nvidia try to compete price wise AMD will be able to react without even thinking about the financial impact, let alone worrying about it.

Hasn't it been pretty much the exact opposite? Nvidia has beaten AMD to the market for quite a while, and when AMD's competing product enters the market, Nvidia has slashed prices.
But they never seem to beat AMD in price, either match or sell at slightly higher - if I were to guess that's due to their strong brand, it will sell anyway.

[tgrech]

Yeah NVidia has a long history of artificial product releases that are cut down primarily to suit marketing/product stack needs than technical needs, RTX2060 is an excellent example of this, it's barely cut down at all from the RTX2070 and the key ways it is cut down don't really impact yields/cost but have a big impact on performance, it's an artificially capped GPU to fit into a price point neatly. In reality the BOM cost difference between the RTX2060 and 2070 is likely fractional, one is just a lower margin high volume product and the other is a high margin low volume product.

In contrast, AMD usually releases products that are primarily only binned/cut down in ways that improve yields/reduce costs, IE are logical from a technical perspective. This gives them less ability to counter NVidia with product stack changes, but a lot more room to counter them with price cuts, which is why AMD are rarely beaten on price, they will have much lower overheads on their individual SKUs.

This is far more obvious in the CPU market though, given Intel more or less invented that strategy of fusing off random bits of the silicon just to differentiate a chips marketability rather than to actually improve yields. AMD still do it too (Removing SMT is the easiest to spot example of this, no actual yield/cost difference, it's purely for marketing reasons) but much less often.

It's kinda like with cars, where electric windows or many other features were far cheaper to manufacture than their manual alternatives for many years, but still came at a price premium for marketing/product stack reasons.